Good to be here. Thank you. Thanks for coming back man. I really appreciate it. This is a perfect time to talk to someone like you about our food. We're in a very strange crisis now and you just keep here in time and time

again in the news how much ranchers and farmers and people are really suffering

right now and how much folks who don't have anything to do with

that are now forcing, they're being forced to understand the importance of the food supply

chain and ranchers and farmers and all the stuff that we've taken for granted for quite a long time

now. Well they sure have and what's interesting about it is the juxtaposition

between the I'll just call it the industrial, the more, you know, a commercial industrial

food sector versus the sector that I'm in, which is a local-centric, you know, direct-sale branded product, you know, directly from the farm,

the pandemic is the best marketing strategy we've ever seen.

We're having the best season we've ever seen. We're having the best season we've ever had and the same thing

was with farmers around the country as I talked to them. Everyone that's like us that did not go into the supermarket system basically

that's selling in their community and their in their region, regionally,

directly off the farm having the best year we've ever had.

It is the, it is the, it's the industrial

mega system that's cracking and so for the first time we're hearing talk of well

maybe maybe we need to add resiliency to efficiency.

And so, yeah, the system that's cracking, there's plenty of food, I mean, there's plenty of food on farms being produced, but of course, as you know, milk is being dumped, pigs are

being euthanized. The problem is not at the farm level. The problem is in the chain of

custody between the farmer and the consumer and primarily in the in

the large-scale processing situation.

Yeah, these large meat processing places that they've been hit hard by the

coronavirus. They have been. I mean if you think about it right now Joe probably

...