meta_pixel
Tapesearch Logo
Log in
The Startup CPG Podcast

#147 - Rising Star: Simon Solis-Cohen, Huxley

The Startup CPG Podcast

Startup CPG

Startup, Food, Business, Beverage, Cpg, Entrepreneurship

4.9 • 642 Ratings

🗓️ 18 June 2024

⏱️ 73 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of the Startup CPG Podcast, Daniel Scharff leads an engaging conversation with Simon Solis-Cohen, the founder of Huxley, launched in March 2024 which has roared on the scene with a lot of early success and accolades. Drawing inspiration from nature and national parks, Huxley's branding resonates with a wide audience, including Gen Z, baby boomers, and 'Diet Coke moms.'


Learn about the strategic milestones, from Expo West debut to partnerships with UNFI, Lululemon, and Misfits Market. Follow Huxley's slow growth approach, navigating challenges and celebrating success, including a top-three finish at the Beverage Forum x Startup CPG pitch competition.


Tune in for insights into entrepreneurship, innovation, and conscious consumerism, and be inspired to embark on your own startup journey!


Listen in as Simon shares about:


  • Launch and Success of Huxley
  • Challenges and Strategies in Expo West
  • Ingredients and Formulation
  • Design and Development Process
  • Importance of Labels and Branding
  • Taste and Flavor Development
  • Brand Inspiration
  • Sustainability and Social Responsibility
  • Target Audience and Market Strategy
  • Industry Events and Networking
  • LinkedIn Outreach and CRM Integration
  • Financial Investment
  • Execution Strategy and Future Plans

Episode Links:

Huxley’s Website

Simon Solis-Cohen’s LinkedIn

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.



Show Links:

Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)

Transcript

Click on a timestamp to play from that location

0:00.0

Hey, listeners, we all know how important it is to get dedicated FaceTime with retail buyers.

0:07.0

And now, when you upgrade to a RangeMeep Pro subscription, you get three in-person buyer meetings at an ECRM session.

0:14.0

That's right, three 20-minute private meetings with buyers in your category.

0:18.0

Tell them your story, sample your products, and have a distraction-free conversation.

0:22.6

And a pro tip, our startup CPG community discount is the best deal around on RangeMe.

0:29.6

You can get RangeMeep Pro with the three meetings for 1199. That's more than half off the regular annual rate.

0:36.6

RangeMeep Pro subscribers also get unlimited product listings, a dedicated customer success manager,

0:43.2

VIP access to limited time campaigns, exclusive ongoing submission opportunities,

0:48.4

and insights into which retailers are checking out your brand and products.

0:52.7

To learn more, visitrangeme.com slash startup CPG.

1:17.5

My biggest thing in a massive differentiator in Huxley is that fruit juice is a key flavor and ingredients.

1:18.3

It can't be sugar.

1:19.1

It can't be anything else.

1:20.2

It has to be fruit juice.

1:21.7

And the reason is because I see so many other energy drinks out there.

1:24.8

And they might have a fruit flavor or other flavor mentioned

1:27.8

on the front of the can, but you turn the can to the back and you don't even see the name of

1:31.6

that fruit. It is just non-existent, right? It's just hidden in the natural flavors. I mean,

1:36.2

where's the authenticity in that? And for me, coming from food and beverage, it's always been about

1:41.4

use the best quality ingredients possible and it's going to be great no matter what.

1:47.0

Hello, my CPG friends, and welcome to one of my favorite episodes. Get ready to absolutely nerd out with me about what it's like when a wine expert formulates a healthy energy drink.

1:59.0

The brand we feature, Huxley, exploded onto the scene at Expo West.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Startup CPG, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Startup CPG and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.