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#147: John Lowry—Unlocking the Secrets of Effective Negotiation

Business Made Simple with Donald Miller

Business Made Simple

Entrepreneurship, Businessmadesimple, Marketing, 474622, Storybrand, Brand, Bms, Business, Story, Bmsu, Storytelling

4.82K Ratings

🗓️ 6 November 2023

⏱️ 38 minutes

🧾️ Download transcript

Summary

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Professionals often find themselves in situations where they need to negotiate, whether it's closing a deal, discussing salaries, or resolving conflicts. But many struggle to understand what it takes to be a good negotiator. They get caught up in demands rather than understanding real needs — often leaving a lot of value on the table. So how can you become a better negotiator who creates win-win scenarios?

In today’s episode, Donald Miller is joined by John Lowry, author of Negotiation Made Simple, to discuss practical tips and strategies for effective negotiation. John sheds light on the importance of empathy, understanding, and the “good manners of negotiation.” By shifting focus from positions to the underlying motivations and emotions, you’ll learn how to improve your negotiation skills and make sure both parties leave the table satisfied. Tune in and discover how good negotiation skills can massively impact your life and business.

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Transcript

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0:00.0

in negotiation you've got to be very strategic and there are moments where you have to operate in a way that's uncomfortable.

0:07.0

Welcome to the Business Made Simple Podcast, brought to you by the HubSpot Podcast network.

0:13.7

I'm your host Donald Miller.

0:15.4

Today we're going to talk about sleepless nights.

0:17.7

We've got John Lowry who helps you sleep,

0:20.3

and we're not talking about sleep at all.

0:21.6

We're talking about negotiations. Piece mind I think nine out of the ten

0:27.6

sleepless nights and I'm talking about waking up at 3 a.m. and realizing you're gonna have to go in a living room and pace this one out

0:34.1

you know while you're thinking through it. Have come down to being thrown into the

0:37.8

deep end of a swimming pool and not knowing how to swim and I'm talking about

0:41.3

negotiation. I mean an employee you know brings

0:44.4

another offer you know they've got another offer from somebody else and you don't

0:47.8

quite know if you can afford to match it talking about a client wants a service at

0:52.4

half the price that you think you're going to be able to deliver it, but you don't want to lose the client.

0:57.0

You know, on and on, we find ourselves in these situations and they cause enormous amounts of stress.

1:04.1

Today we're talking about negotiation and as you already have heard I've got my friend John

1:08.4

Lowry on the set of the Business Made Simple podcast today.

1:11.8

He's written a book called Negotiation Made Simple Podcasts, PODCasts today. He's written a book called Negotiation Made Simple.

1:14.8

On this episode, we're going to talk about how to negotiate

1:17.8

in such a way that you don't lose your mind

1:20.3

or your money in the process.

1:24.0

You know it and we know it.

...

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