Hello friends, welcome back to Modern Wisdom.

My guest today is Danny T and his manager Casey.

Danny is a local lad from the north of England,

but over the last few years he's gone

from being a normal club DJ to touring all of Europe.

He recently sold out Leeds First Director Reena.

And I wanted to find out,

how do you build a personal brand

around a very competitive market?

Lots of other DJs out there.

What are the principles that you are using

and how can other people apply those to their lives?

We talk about online followings

and how they are not the be all and end all

for success in any highly competitive market.

We get into mental health and party culture,

how young people are growing up now and what they value.

It's a really interesting insight with someone

who I really think is at the forefront

of a very positive movement in terms of how DJs

are seen from the UK.

So yeah, massive thanks to Danny and Casey for coming on.

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