1462 With $10m in TTM Revenues, Are You Missing Out on Opt-In Advertising?

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 26 July 2019

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

Joe is the Chairman and Chief Executive Officer of Opt-Intelligence. Since co-founding Opt-Intelligence in 2003 Joe has served as a thought leader and expert in the opt-in advertising space. Prior to Opt-Intelligence Joe served as Vice President of Online Services at Cross Media Marketing. He got his start in 1998 as co-founder and President of CouponSoup, a company dedicated to putting coupons for local businesses online. Joe received a BA in Psychology from Boston College.

Transcript

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0:00.0	My new book, How to Be a Capitalist, without any capital is out.
0:03.7	You can get it at Capitalistbook.com.
0:05.8	Here's what Nicholas said on March 6th on Amazon.
0:09.2	Incredibly incisive, useful, and sensible.
0:12.0	The author is not greedy and is, in fact, extremely generous and does not hold back on the
0:16.2	knowledge he imparts.
0:17.5	I've barely made it halfway to the book, and I'm already gushing over the book because
0:20.9	it's an absolute gem. Nathan gets to the point quick shows proof and best of all shows you not just
0:26.2	what to do but how to do it in explicit detail. To say the book is actionable is an understatement.
0:32.2	Now you guys that listen to the podcast know I'm detail oriented so that review might not surprise
0:36.2	you but I hope you grab the book.
0:40.9	It's now a Wall Street Journal, instant national bestseller.
0:43.2	Grab it at capitalistbook.com.
0:44.5	Audible version is available too.
0:47.2	They're doing about $10 million top-bine revenue.
0:49.3	They pay 50% out, obviously, to the publishers right away.
0:52.8	So call it $5.5 million in terms of run rate.
0:54.9	They are profitable, which I love. They only raise about 300 grand. They've got, you know, call it team size 15, 25, 30-ish people there in New York
1:00.7	City. Again, we're in the company now working on API integrations, making it easier for you
1:05.4	to do what's called kind of opt-in advertising. This is the top entrepreneurs podcast where founders share how they started their
1:14.1	companies and got filthy rich or crash and burn.
1:19.9	Each episode features revenue numbers, customer counts, and other insider information
	...

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