#146 - Buyer Spotlight: Darren Viscount, Bristol Farms
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 11 June 2024
⏱️ 54 minutes
🧾️ Download transcript
Summary
Join Daniel Scharff and special guest Darren Viscount, senior natural living category manager at Bristol Farms, in this episode of Startup CPG Podcast as they explore the world of emerging health and wellness brands. Darren shares his passion for natural living products, which are influenced by his personal health journey and his overcoming of cancer. Discover the latest trends in gut health items and learn about successful brand strategies that foster emotional connections.
Darren highlights the importance of empathy, kindness, and personal connections in his career. He reveals his meticulous approach to selecting new brands and unveils exciting plans for his upcoming podcast, which will focus on promoting community-building and industry insights through a unique roundtable format.
Darren's dedication to connecting with people, prioritizing relationships, and empowering team members within retail environments is evident. Hear about his innovative strategies for team empowerment, inclusivity, and creating excitement around natural living products through themed events.
Tune in now
Listen in as Darren shares about:
- Bristol Farms Overview
- Supplements and Consumer Trends
- Connecting Through Vulnerability
- Community Building and Personal Engagement
- Product and Store Features
- Category Management
- Trends and Innovations
- Retail Strategy and Events
- Brand Submissions and Visibility
- Future Initiatives
Episode Links:
Bristol Farm’s Website
Darren Viscount’s LinkedIn
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Show Links:
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- Episode music by Super Fantastics
Transcript
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| 0:00.0 | Hey friends, inventory management can be a major pain, keeping track of all your ingredients, |
| 0:07.0 | your inventory across warehouses and comands, your retail and e-com orders, and tying all of that together. |
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| 0:21.6 | You can track everything you make and sell, and as the leading tool for early CPG brands, |
| 0:27.6 | it integrates with all the major software like QuickBooks, Shopify, Amazon, and whatever your warehouse and commands are using. |
| 0:34.6 | Through startup CPG, you get a free month trial and then 50% off |
| 0:39.9 | the three months after that. To get started, check out sin7.com slash startup CPG. That's |
| 0:48.5 | sinc-in, like the first three letters in Cincinnati, and the number seven. So sin7.com slash startup CPG. |
| 1:17.7 | The way we view Bristol Farms is we consider ourselves a gourmet food store that leans in on natural, |
| 1:25.6 | leans in on healthier options. So our goal is we won't always have 100% of just natural. We're going to have offerings so that our customers can shop everything. |
| 1:44.5 | Their entire shopping can come to our store. So we understand that there's customers who are still going to buy your traditional toilet paper or your traditional detergent. But we also know that people want healthier options for food. So we definitely, I would say right now, our mix of, if you look at our total store, it would be 70% natural, 30% conventional. We definitely add more natural now because the consumer demand has definitely changed over the years. Like it's now easier when, again, 15 years ago, you had to go to, it was more of a |
| 1:49.2 | destination. You know, you had to find that one random store that had that selection. But the |
| 1:53.0 | nice thing now is that most grocery stores have that. So for Bristol Farms, we really lean in on |
| 1:57.4 | and we want to create an elevated experience. |
| 2:09.1 | Hello, dear CPGers. I am thrilled to introduce many of you to one of my favorite people in our industry, Darren Viscount from Bristol Farms. |
| 2:14.2 | He manages the natural living set. In this episode, we talk about his personal health and career journey. |
| 2:17.9 | It's super inspirational. His passion for engaging with emerging brands. His take on a bunch of trends in the health and wellness and supplements categories. |
| 2:22.3 | It's a really interesting one for me because I know a lot more about food and beverage than I do about the natural living sets. |
| 2:28.3 | So I really learned a lot. Make sure to give Darren a follow on LinkedIn and I hope you enjoy. |
| 2:33.3 | Here we go, friends I hope you enjoy. |
| 2:40.3 | Here we go, friends. Are you ready to be your new best friend? I think it is sure to be Darren Viscount, the senior natural living category manager at Bristol Farms. Bristol Farms is |
| 2:46.1 | one of the Southern California tastemaker retailers. It's a gourmet market chain with carefully selected |
... |
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