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SaaS Interviews with CEOs, Startups, Founders

1453 How This Event App Bootstrapped to $1M in ARR

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 17 July 2019

⏱️ 16 minutes

🧾️ Download transcript

Summary

Co-founder and CEO of MeetApp.
Started out as an Accenture consultant, went on to be a CIO in the Nordics at the media/tech company Cision. Quit 2012 to start MeetApp and other business full time. Since 2015 100% focus on MeetApp

Transcript

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0:00.0

If you guys love the podcast, you want to get the audible version of my new book,

0:03.9

How to Be a Capitalist Without Any Capital at Capitalistbook.com.

0:08.7

A user named just Jay on Amazon said this in a review, a four-hour workweek for 2019.

0:15.3

He goes on to say, I bought this book because I read somewhere that it was like a four-hour work

0:18.8

week of 2019 and it absolutely delivered. The book delivered on both big ideas and has specific actionable templates, including

0:25.6

unredacted and minimally redacted emails. This book is not chalkful of self-promotion or

0:30.5

useless platitudes, but has broken down into four key rules explained in solid detail and with specific

0:35.6

and often amusing anecdotes. Reading this really got my

0:38.6

wheels and my head turning of how to be resourceful, which many say is the ultimate trait of a

0:42.9

successful entrepreneur. My favorite of the four rules is blank. You have to go read the review to

0:47.9

find out. But guys, thanks for supporting me on the podcast. I hope you go grab the book on

0:51.6

Audible today at capitalistbook.com.

0:55.7

Took them four years to convince himself to finally quit and go all in, launch the company

0:59.6

or the idea maybe in 2011, then went all in in 2015 once they could pay themselves salaries.

1:04.5

Today, a team of six people in Sweden in remote locations. They've passed about 175 customers doing about 70 grand per month in Pure Play

1:12.9

SaaS revenue, almost that beautiful million dollar run rate. Now, they're already over that when

1:16.5

you add in their kind of one-time fees as well. But growth is about 50% year over year. They've got

1:21.9

net revenue retention over 100% as well. Only churning on a gross basis about 8% of revenue per year, spending

1:28.3

anywhere between 6 and 12 months of first year ACV to acquire these customers, which are, again,

1:33.9

folks looking to put on events, whether it's internal or external, that's what their app,

1:37.9

event app does. This is the top entrepreneurs podcast where founders share how they started their companies and got filthy rich or crash and burn.

1:50.6

Each episode features revenue numbers, customer counts, and other insider information that creates business news headlines.

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