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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

#145: Return on Creativity: The Return to the Office with Susan Soroko, Arlington Economic Development

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9113 Ratings

🗓️ 28 May 2021

⏱️ 21 minutes

🧾️ Download transcript

Summary

Today we’re going to talk about returning to the office, and why place and placemaking will always be important to the workforce, even in the era of a hybrid workforce. To help me discuss this topic, I’d like to welcome Susan Soroko, Director, Creative Economy at Arlington County Economic Development.

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Transcript

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0:00.0

Hi, this is Greg Kielstrom. Welcome to season three of the Agile World, where we discuss customer

0:06.4

employee experience, organizational and workforce transformation, and how business can adapt and

0:11.5

continually improve in an Agile age. The Agile World podcast is brought to you by tech systems,

0:17.0

an industry leader in full stack technology services, talent services, and real world application.

0:22.8

For more information, go to techsystems.com. To read more about the topics discussed in the show,

0:28.5

you can go to my website at theagile.world and read my latest articles or get a copy of my latest

0:33.6

book, The Agile Workforce, now available on Amazon and other retailers. My name is Greg Kielstrom,

0:38.5

and I'm the host of the Agile World podcast. Welcome to a special episode of the show,

0:42.8

brought to you in partnership with Arlington Economic Development, where we discuss issues related

0:47.3

to the workforce, the role of place in the future of work, and the role of the creative sector in a

0:52.5

larger business context. We call this return on creativity. Today, we're going to talk about returning

0:57.9

to the office, and why place and place making will always be important to the workforce,

1:02.6

even in the era of a hybrid workforce. To help me discuss this topic, I'd like to welcome Susan

1:07.8

Soroco, Director, Creative Economy at Arlington County Economic Development. Welcome to the show,

1:14.0

Susan. Hey, thank you, Greg. It's great to be in good company. Yeah, absolutely. Looking forward

1:20.0

to talking with you and running the return on creativity events with you. It's been great.

1:27.0

I know we've talked about a lot of these topics that we're about to discuss and offline,

1:33.2

so looking forward to having this discussion. Let's start with your role at Arlington

1:40.4

Economic Development and the Creative Economy. First, can you describe what the Creative

1:46.4

Economy is, so the listeners can understand? Sure. At its core, Creative Economy really

1:55.2

encompasses the full continuum of endeavors that are traditionally thought of as

2:02.3

non-profit theater, dance, music, and those that are for profit, like design, fashion,

...

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