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How Leaders Lead with David Novak

#145: Korie Robertson, TV star of Duck Dynasty – Be true to yourself

How Leaders Lead with David Novak

David Novak Leadership

Entrepreneurship, Business, Management

4.8596 Ratings

🗓️ 27 July 2023

⏱️ 51 minutes

🧾️ Download transcript

Summary

Today’s guest is Korie Robertson, one of the stars of the hit reality TV show Duck Dynasty. In fact, it was Korie’s idea to take their small family duck call business and turn it into a TV show about the quirky Robertson family.  Duck Dynasty became one of the most successful reality shows in history, and Korie and her husband Willie were the business minds behind it all.  But through it all, Korie has been herself, through and through.  She’s true to her values. She trusts her gut. And she understands exactly where her boundaries are. That sense of personal integrity – of really being true to yourself – is something practically every respected leader has. People are drawn to that kind of authenticity because they know that’s a leader they can trust. And when you listen to Korie in this episode, you’re going to get an up-close-and-personal look at how to stay true to yourself even in the midst of big changes. Plus, she has some fantastic insights on scaling up, managing brands and partnerships, leading through chaos, and so much more. You’ll also learn: How they scaled up their business when the TV show brought in new levels of demand One trait they hired for that helped them succeed even in seasons of rapid change Practical tips for finding the right partnerships (and avoiding the bad ones) The role faith can play in your life as a leader A practical strategy to recalibrate after a busy season Take your learning further. Get proven leadership advice from these (free!) resources: The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go  Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.

Transcript

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0:00.0

Welcome to How Leaders Lead where every week you get to listen in while I interview some of the very best leaders in the world.

0:10.2

I break down the key learning so that by the end of the episode, you'll have something simple you can apply as you develop into a better leader.

0:18.2

That's what this podcast is all about.

0:23.0

Today's guest is Corey Robertson,

0:30.3

one of the stars of the hit reality TV show, Duck Dynasty. It was actually Corey's idea to take their small family duck call business and turn it into a TV show about the quirky Robertson

0:37.0

family. Duck Dynasty became one of the most

0:39.9

successful reality shows in history with an incredible brand presence, and Corey and her husband,

0:46.3

Willie, were the business minds behind it all. But you know something? Through it all,

0:52.1

before the show and after, whether the cameras were off or on,

0:57.1

Corey has been herself through and through. People are drawn to that kind of authenticity,

1:03.0

because they know that's a leader they can trust. And let me tell you, when you listen to

1:07.7

Corey today, you're going to get a fantastic up-close and personal look

1:12.3

at how to stay true to yourself even in the midst of big changes.

1:17.1

Plus, she has some fantastic insights on scaling up, managing brands and partnerships,

1:23.4

leading through chaos, and so much more.

1:25.9

So here's my conversation with my good friend and soon to be yours, Corey Robertson.

1:37.3

Corey, I can't wait to get into how you lead, but first I got to ask you, you know, you are a celebrity

1:42.9

and a lot of big things are always

1:44.5

happening to you. What was your last pinch me moment that I can't believe it's happening in me

1:50.3

moment? This wasn't my last, but this was like one of the biggest. So, okay, when I was a kid,

1:56.4

I was a Kenny Rogers fan. I loved Kenny Rogers. I was in his fan club. I was like this

2:01.6

little eight-year-old kid in Kenny Rogers fan club. Well, I actually got to meet Kenny Rogers at a big

...

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