What do you do when you're in a crowded market and everybody's competing on price?

Well, you don't ever want to be caught in that price war game.

And in this episode, I'm going to give you one simple way to separate yourself from everybody else.

Let's go.

Marketing your business is for you, the business owner, who has a product, a service, or a message that you believe in.

My name is Stu McLaren, and each week we'll take a behind-the-scenes look into the real-world marketing tactics and strategies for getting what you have in front of a lot more people.

Thanks for spending some time with me today. Now let's get started.

Listen, being in business is hard enough. There's a million and one things that you and I have to

think about as business owners and entrepreneurs. And the last thing that we ever want to do

is be caught up in some kind of a price war. You know what I'm talking about, right? Where your audience or your potential buyers are looking at you and comparing you to somebody

else and they're deciding who they are going to buy from based purely on price.

That is a no-win situation for everybody.

So how do you separate yourself so that it isn't an

apples-to-apples comparison and so that you are not competing with everybody else? In fact,

you stand out from everybody else. Well, I was kind of reminded of this real recently because

I'm actually in the midst of traveling right now as I'm recording this and I'm

away for my impact mastermind. So this is my mastermind that I host three times a year and it is

full of amazing entrepreneurs who are running all kinds of tremendously successful businesses

in all kinds of different markets. Now, predominantly,

these are membership site owners. They own membership sites. However, there are a whole bunch in the

group who have added a membership to either a physical like bricks and mortar business or

a service type business or many types of other types of

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