Imagine somebody is looking at your offer and they're debating whether they should buy it.

They're back and forth, back and forth.

What is going to move them over the edge?

What is going to take them from somebody who is thinking about buying to somebody who pulls out their credit card eager to buy?

A great bonus.

I'll tell you how to structure it in this episode.

Marketing your business is for you, the business owner, who has a product, a service,

or a message that you believe in. My name is Stu McLaren, and each week we'll take a behind

the scenes look into the real world marketing tactics and strategies for getting what you have in

front of a lot more people. Thanks for spending some time with me today. Now let's get started.

Well, hello, my friend. It's me, Stu back again. And listen, a great bonus will take someone

who is on the fence about buying and move them into buying with enthusiasm.

The question is, how do you create bonuses that move people to buy?

That's what this episode is all about.

And this came up because my team and I, we are in the midst of finalizing all the details

for our upcoming tribe promotion. And this is our flagship program that shows

entrepreneurs how to add recurring revenue into their business through memberships and

subscriptions. And we've run this now. This will be our fourth year and we've had thousands

and thousands of people go through the program. But every single year, every year, we are looking

to up the ante. We're looking to raise the level of production, of the experience, of everything

as it relates to tribe.

And so this year we went back to the drawing board again,

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