#143: How Do I Know If I’m Delivering Enough Value in My Course (for the Price I Want to Charge)?

The Amy Porterfield Show

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 5K Ratings

🗓️ 12 January 2017

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

You are a rock star, a risk-taker, and your course content is awesome. You know this because you’ve put your blood, sweat and tears into making it great. Yet . . . . You’re finding yourself wondering, does my course content justify my price? You’re not alone. Course creation is one of my favorite topics, but it can be incredibly tricky to lay it all out there — especially for your first course. I’ve not only created multiple courses, but I’ve helped so many entrepreneurs who are struggling with their online courses turn them around and enable them to sell confidently. This week I’m sharing with you how to know if you’re offering enough value for the price point you’ve set. I’m also sharing 7 WAYS TO SAVE YOUR ONLINE COURSE. If you created your course outline and feel that something’s missing OR maybe you’ve completed your entire course and something just feels off, I’ve got the FIX for you. In this episode, I give you 7 detailed strategies that you can use to actively save your course and see success with selling it at the price point you’ve set. Get my free detailed checklist that outlines exactly what you can do to save your course and make it even better. Download it now. EPISODE FREEBIE Get Amy's 7 Ways to Save Your Online Course FREE DOWNLOAD The question I am answering in this week’s episode, is: Do you have enough value to justify your price point? Maybe you’ve seen courses similar to yours offered at a lower cost or you’re having second thoughts about your higher price. This is gut check time and this week’s episode will bolster your confidence around your price. Does the value you’re offering in your course justify the price? Click here to find out. There are several strategies for knowing if you’re offering enough value for the price point you’re charging. I’m giving you my sure-fire tip for the best way to outline your course in a way that continuously keeps it fresh — and why this is so important to the overall success of your course. Then, I give you a list of 12 questions to ask yourself that will help you confidently determine the quality in your course content. These questions will help you be the risk-taker you are, examine your offer as a whole, and lay it all out there for your students. You will want to use these strategies not only to identify what pieces of content you may want to change (or add), but to ensure that you feel confident in your product and have added all the value you can (without overwhelming your students!). Boost your confidence, find out how your course value rates. Click here!

Transcript

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0:00.0	You're listening to the online marketing made easy podcast episode number 143.
0:07.0	Welcome to the online marketing made easy podcast business advice so easy you'll feel like you're cheating and now your host Amy Porterfield.
0:18.0	Welcome back to another episode of the online marketing made easy podcast. I'm your host Amy Porterfield and today we are diving in to course creation.
0:36.0	So let me set the stage. You've recorded your content. You've loaded up your membership site with your trainings. You're ready to launch but there's this nagging thought you can't seem to shake is my price point right for the value I offered in my course.
0:54.0	So maybe you're thinking am I charging enough or maybe you've decided on a higher price point and you see a bunch of other courses being sold at a lower cost.
1:04.0	One of my students just mentioned this in my courses that convert private Facebook group. Her name is Lisa Upshot and this is what she said.
1:14.0	I'm wondering if anyone else has struggled with wondering if they can provide enough value in content for the 997 price point for their course.
1:25.0	I've recently seen several courses marketed that offer a lot in cost just $97 or $197.
1:35.0	I can't help but wonder how my program will compare at these drastically different price points.
1:42.0	Gut check time. How do I know if my content justifies my price.
1:48.0	So that question in my private Facebook group got me thinking this would be a great episode to dive into.
1:56.0	So Lisa, thank you so much for the inspiration.
2:00.0	Before we go any further because I've got a lot to cover with you today a quick word from our sponsor.
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2:56.0	All you need to do is go to freshbooks.com forward slash Amy and enter online marketing made easy in the how did you hear about a section.
3:06.0	Okay, so let's go ahead and get to it.
3:09.0	First, in my program courses that convert, I teach my students how to outline their entire course before they record anything.
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