Welcome to How Leaders Lead for every week you get to listen in while I interview some of the very best

leaders in the world. I break down the key learning so that by the end of the episode, you'll have

something simple you can apply as you develop into a better leader. That's what this podcast

is all about. Well, my guest today is one of the best brand builders I've

ever met, Ben Weperin, the CEO of AJ Capital, which includes the iconic line of graduate hotels.

He's also developed hospitality partnerships with Field and Stream, Chip and Joanna Gaines,

and get this, he's even got a hotel right now on the 18th

Green at St. Andrews. I got to tell you, when I heard that, I nearly dropped everything and went

straight to the airport. But no matter what he's working on, Ben always taps into the power

of storytelling to connect with people. Stories are at the heart of every hotel

and any space his company creates. And it's a big factor in how he's building and inspiring his

team too. When you listen to Ben, it's clear. If you want to connect with people, you need to

understand how to use storytelling. You're going to find so many great insights here on how

you can leverage the power of story to make stronger connections with your customers and team.

So let's get to it. Here's my conversation with my good friend and soon to be yours, Ben Weperin.

One of the most amazing things that's happened to be in the last five months is that I'm playing

golf with you and you say, you may not remember me, but I was at your son-in-law's wedding

or your daughter's wedding and actually was at your house.

Now, this was 17 years ago.

And my son-in-law, Jonathan Butler, was your very first employee.

I mean, talk about a small world.

It really is.

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