Welcome wherever you are. I'm your host, Greg McEwan. I'm the author of Two New York Times

Best Sellers, Essentialism and Effortless. And I'm here with you on this journey to see how we

can operate at a higher contribution. What is one problem you are dealing with in your business

right now? What is one problem you are dealing with in your life right now? Well, whatever

problems you're facing, this conversation with Jeremy Utley is the answer because as he says in

his new book, Idea Flow, every problem is an ideas problem. Today I have invited my friend Jeremy

to talk about his research, his insights, developed over many years at the D school, the design

school at Stanford University. He and I co-created a class there designing life essentially.

And now I'm thrilled to be able to explore these new insights that he's put together

to your benefit. By the end of this episode, you will have, in effect, the solution to every problem.

So let's begin.

If you want to learn these ideas about ideation faster, understand them more deeply, increase your

influence with others, teach at least one idea about these ideas to someone else within the

next 24 to 48 hours.

This episode is sponsored by Factor Meals. The season is a bit ironic, I think, because on the

one hand, it's the time that can be peaceful, rejuvenative, inspirational as it helps us to think

about higher, better things. And at the same time, it can become reactive, it can be the busiest

time of the year. And in that intensity, it can be hard to eat in a healthy way. And perhaps

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