Hi, Mike. Oh, hello. We're here. It's like a regular episode of Cortex. Ah, yes. Just a normal,

non-special episode. Normal text. We just ended up having two very particular episodes back to back.

Yeah. This is one of those things where when you make stuff, sometimes you have this little moment

where it's like, oh, it just so happens to work out that we ended up with two special episodes in a

row. But then what always happens is if you do two of something in a row, people are like, oh,

my God, is this what it's going to be like forever? I was like, no, no, it's no, no. It's okay,

guys. Like sometimes this just happens. We've been talking vaguely for like a year now, maybe,

about trying to do more what we're thinking of as like single topic episodes. We're like trying

to create these episodes that are maybe easier jumping on points for the show. Yeah. Because we've

kind of feel like we had them already naturally, like state of the apps and yearly themes, became

these singular things which aren't part of the month by month timeline of the show where we've

kind of run through a whole year talking this day, like on this episode, we're going to do follow

up from previous episodes. But those episodes don't have any of that. And we noticed that people

seem to really like them. So we were trying to find ways to add more special things throughout the

year. The goal really is to add more episodes as opposed to turning more of our like regular

episodes into these specials. Yeah, it's one of these things is like thinking about the show.

One of the things that's been interesting to see that we talked about before is just like the

YouTube channel is doing really well. And I feel like the YouTube channel has become a way to

onboard people to the whole rest of the show. Yep. And you know me, Mike, I love a good spreadsheet.

I love looking at some data. And I was just really aware of like, oh, a lot of our shows that

tend to be dominated by a single topic seem like they're significantly better for new people.

And so this was also realizing like we've been kind of doing a lot of half special episodes

...