#142: Marlee Joseph—The Secret to Making Better Marketing Decisions

Business Made Simple with Donald Miller

Business Made Simple

Entrepreneurship, Businessmadesimple, Marketing, 474622, Storybrand, Brand, Bms, Business, Story, Bmsu, Storytelling

4.8 • 2K Ratings

🗓️ 2 October 2023

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

When it comes to marketing, it’s easy to feel bombarded with endless opportunities. The key is to choose wisely and avoid jumping at everything that comes your way. Marlee Joseph, the Director of Marketing at Business Made Simple, is a pro at this. She’s mastered the art of prioritization by using the ICE framework, a simple decision-making formula that helps her sift through marketing opportunities and pick the winners.

In today’s episode, host Donald Miller sits down with Marlee to unpack this process and how it can help you avoid overwhelm in your business. You’ll discover how Marlee’s strategic use of the ICE Method has led to more informed decisions, prioritized actions, and amplified marketing impact. Tune in and learn how you can use the ICE Method to make smarter choices that boost your marketing and drive growth!

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Transcript

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0:00.0	When you meet somebody who's really wise, they make really good decisions, there's a reason.
0:08.3	Welcome to the Business Made Simple podcast brought to you by the HubSpot podcast.
0:11.6	Network, I am your host, Donald Miller. Today we're going to talk about how to get through
0:15.5	sort of an overwhelming number of decisions, specifically in marketing. I think the framework
0:20.8	we're going to talk about today works in all sorts of decision-making, but my head of marketing,
0:25.7	Marley Joseph uses it to run her ship and my friends, she runs a tight ship. If you have all
0:32.4	sorts of opportunities before you and you're not sure which ones to move forward on, which ones
0:37.6	to throw away, or how to move forward, we're going to solve that problem on today's episode
0:42.8	of the Business Made Simple podcast. Again, I'm talking with Marley Joseph. She is the director
0:46.9	of marketing here at Business Made Simple. Marley is going to pull back the curtain around a method
0:50.6	she uses called ICE. It's an acronym. It's actually developed by Sean Ellis of Growth Hackers.
0:56.0	She uses ICE in order to make decisions. Stay with us. Today it's all about using a decision-making
1:01.3	framework that is going to help you get more done.
1:09.7	So many small business owners dream about selling their small business, but they don't know where to start.
1:15.2	You know it's worth something, but what is it really worth? So who can you trust in that space?
1:20.4	I have partnered with my friend Michael Arietta at Garden City. This is a private equity firm
1:25.2	out of Atlanta, Georgia. Mike has bought dozens and dozens of small businesses. They keep them by
1:31.7	the way. They don't flip them. And I love that because he's just committed to creating great
1:36.2	place to work for all of your employees. But the bottom line is if you're saying, I don't know
1:40.8	what this thing is worth. I don't know if I can even sell it. Mike is the first guy that you want
1:44.4	to talk to. You can go to sellyoursmallbusiness.com right now. You fill out a form and then Mike's team
1:51.5	will get in touch with you. But just that conversation, just that conversation is going to give you a much
	...

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