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The Startup CPG Podcast

#142 - Buyer Spotlight: Christine McNerney and Jason Bidart, Thrive Market

The Startup CPG Podcast

Startup CPG

Startup, Food, Business, Beverage, Cpg, Entrepreneurship

4.9 • 642 Ratings

🗓️ 14 May 2024

⏱️ 66 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode was sponsored by Hummingbirds. Go to hummingbirds.com/startupCPG
This episode was sponsored by Cin7. Go to cin7.com/startupcpg
This episode was sponsored by Grassroots Marketing. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call)


In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Christine McNerney, Vice President of Merchandising Ops for Health, Beauty, and Home Categories at Thrive Market, and Jason Bidart VP of Food Merchandising at Thrive Market. They explore Thrive Market's commitment to offering wholesome products and maintaining strict ingredient standards.


From Christine's journey in fashion e-commerce to Jason's extensive grocery retail experience, discover how their expertise shapes Thrive Market's offerings.

Hear about how they work with brands, and top-selling products like electrolyte powders and wellness items. Dive into product highlights and marketing programs that drive Thrive Market's success, and gain insights into their collaborative approach with merchandising teams.


Tune in now to discover a healthier way of living with Thrive Market!


Listen in as Christine and Jason share about:


  • Thrive Market's Elevated Standards
  • Affordability and Accessibility
  • Product Standards and Sourcing
  • Consumer Trends and Preferences
  • Acquisition Strategy and Distribution Options
  • Brand Discovery
  • Favorite Products
  • Marketing and Promotions


Episode Links:

Thrive Market’s Website

Christine LinkedIn

Jason LinkedIn


Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.


Show Links:

Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)


Cin7 Links:

Hummingbirds Links:

Grassroots Links: 


Transcript

Click on a timestamp to play from that location

0:00.0

Imagine this. You get accepted into a new regional chain. Hooray! Now, the race to drive velocity begins, but awareness plays are so expensive, demos, displays, coupon programs, the list goes on.

0:14.0

But what if there was a way to connect with millennial women, some of the most important shoppers out there, to actually go into the store, buy your product,

0:21.6

and then post about it to their trusted friends and neighbors.

0:24.6

Well, now there is. Meet Hummingbirds, the new platform that connects your brands with real shoppers in a specific city.

0:31.6

Hummingbirds lets you set up your campaign, match with the local birds who are interested,

0:36.6

and then track the social

0:38.0

impact of the campaign. It's such a cool concept to hear about a product from someone from my own

0:43.3

community that I know and trust rather than some big-time influencer who might not even be relevant

0:48.4

in certain zip codes. To learn more, check out hummingbirds.com backslash startup CPG,

0:55.4

and you can even register for a chance to win a free custom-managed program.

1:00.3

Terms and conditions apply.

1:02.0

Please visit the website for details.

1:03.9

Good luck.

1:22.9

Thank you. I really view Thrive Market as a resource for people.

1:44.7

So whether it's for parents who don't have time to get to the store and want to shop online and have it delivered straight to their door. Or maybe they have kids with specific dietary needs and it's hard to find those products elsewhere in the stores that they're shopping. Maybe the prices are too high at those stores. And they want to make that switch to the nonjuma food or the cleaner alternatives and home health and beauty, but it's just not available for them.

1:47.9

So I really see us as a resource for a lot of people across the U.S. I also see us as a resource for discovery.

1:50.4

We have a lot of new products, new brands, innovation.

1:54.9

We are really hyper-focused on making sure we drive innovation every day within our assortment.

1:59.8

And then lastly, a resource for education.

2:01.9

That's a really, really big piece of a lot of what we try to do at Thrive Market.

2:05.8

When I think about a retailer, it doesn't fit right for Thrive Market.

2:08.9

I just feel like we're really a place for people to go for all these different avenues and resources that they need.

...

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