4.6 • 683 Ratings
🗓️ 4 June 2019
⏱️ 21 minutes
🧾️ Download transcript
Pierce started his career at Cognos, which went on to be acquired by IBM. Pierce then joined two start-ups that both went on to have successful exits where he led and implemented Marketo. He then founded Revenue Pulse, a Marketo consultancy and Knak, a SaaS application for enterprise email creation.
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0:00.0 | did the whole corporate thing and then stopped in 2010, launched a consultancy, has grown |
0:04.5 | that to 20 plus people over a million bucks in revenue and said, you know what, we're doing the |
0:07.9 | same thing for multiple customers. Let's hire some developers. He worked with a friend first and |
0:12.4 | launched NAC, which is now scaling. It has about nine people. Think of it like enterprise, |
0:17.4 | email, marketing, and landing page kind of automation automation they've bootstrapped the company serving |
0:21.2 | 600 clients that pay on average six grand per year so about 3.6 million bucks run rate today |
0:26.4 | growing about 70% year over year so call it 2 million bucks in ARR about a year ago in August 2017 |
0:31.7 | economics look healthy most of the inbound most of the customer acquisition is organic or inbound |
0:37.3 | you know spending almost basically zero bucks starting with the $10,000 sponsorship of Marquetto conference many years ago. |
0:43.1 | Over 100% net revenue retention. |
0:46.7 | This is the top entrepreneurs podcast where founders share how they started their companies and got filthy rich or crash and burn. |
0:58.0 | Each episode features revenue numbers, customer counts, and other insider information that creates |
1:04.8 | business news headlines. We went from a couple of hundred thousand dollars to two point seven million. |
1:10.6 | I had no money when I started the company. It was a hundred and sixty million dollars, |
1:14.2 | which is the size of any IPOs. We're a bit strapped. We have like a 22,000 customers. |
1:20.8 | With over five million downloads in a very short amount of time, major outlets like Inc are calling us the fastest growing business show on iTunes. |
1:30.0 | I'm your host, Nathan Latka, and here's today's episode. |
1:34.3 | Hello, everyone. |
1:34.8 | My guest today is Pierce, Eugene Walla. |
1:37.0 | He started his career at a company called Cognos, which went on to be acquired by IBM. |
1:40.8 | He then joined two startups that both went want to have successful exits where he led and |
1:44.3 | implemented Marquetto. He then founded Revenue Pulse, a Marquetto consultancy, and NAC, a SaaS |
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