Here's a story about a pair of e-commerce siblings who are pros at getting your Amazon listings optimize.

They're going to give us their best tips on everything from copy and the listing to your Amazon photography.

How cool is that? Pretty cool, I think. Hello, everybody, and welcome to another episode of the serious sellers podcast by Helium 10.

I am your host, Bradley Sutton, and this is the show.

That's a completely BS-free, unscripteded and unrehearsed, organic conversation about serious

strategies or serious sellers of any level in the e-commerce world. And we've got two people

on completely other sides of the world to me here. First of all, we've got Le Lama. Laylama,

where are you at right now? I'm in Canada, Alberta. You're in Canada.

And your brother from the same mother, not brother from another mother like we usually say.

Saddam, Saddam, where are you at right now?

I am in Pakistan at the moment.

Pakistan.

All right.

So we got an international podcast that we're doing today.

Now, how I like to always start these is, you know, no matter where

we end up kind of in our e-commerce journey, our origin, you know, maybe we're in a similar

place now, you know, different guests I have, but our origin story is almost always completely

different. So you being in Pakistan now, is that where you're originally from, Saddam, or your family is from?

Yeah.

So born and raised in Pakistan.

And, you know, we lived in quite a few different cities in Pakistan.

And then I moved when I was 17.

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