My wife was looking to buy a brand new jacket, and I got to tell you, it was the most pain in the butt experience I've ever had.

And yet, I've come away a raving fan.

I'm going to give you three lessons from this buying experience that you can apply to your business.

Marketing your business is for you, the business owner, who has a product, a service, or a message that you believe in.

My name is Stu McLaren, and each week we'll take a behind the scenes look into the real world marketing tactics and strategies for getting what you have in front of a lot more people.

Thanks for spending some time with me today. Now let's get started.

Well, hello there, my friend.

It's me, Stu, back for another episode of the Marketing Your Business podcast. Now, I'm going to share something with you that came from a buying experience. And on paper, this would sound like it would

never, ever work.

So here's the backstory.

My wife was in the market for, she was looking for like a long winter jacket.

She has wanted a long winter jacket for quite some time.

She's got like a ski jacket and, you know, where we are up in Canada, like weather gets cold.

So she was looking

for a longer jacket that would kind of go over her bump. And there was one particular brand that

she had been eyeing up. And she's been eyeing up for quite some time. Now, the reason she

didn't pull the trigger is because, number one, the number of stores that this particular brand is in is very limited. Like, it's really hard to find

for her to even like try on different jackets of this particular brand. Number two, the jackets

themselves are never in stock. So even if you do find a store that is actually selling them,

the jackets themselves are always like out of stock. So there's limited sizes, there's limited styles. And not only

that, but if you do happen to go to one of the limited stores, like there's only a few of them,

they actually limit the number of people that are allowed in the store.

...