141: Justin Mares - Changing the Food System With Regenerative Agriculture
The Natural State with Dr. Anthony Gustin
Dr. Anthony Gustin
4.7 • 2.8K Ratings
🗓️ 13 July 2021
⏱️ 65 minutes
🧾️ Download transcript
Summary
Perfect Keto and Kettle & Fire co-founder Justin Mares comes back on the show with Dr. Anthony Gustin for a second time to discuss how a regenerative agriculture approach is better for the environment and how fake meats and plant-based diets are destroying our planet instead.
Justin also talks about how using regenerative agriculture affects the supply chain, why farmers and ranchers are resistant to switch over, and how to get more people educated on its benefits.
You’ll also learn about how we’re repeating history with a different weapon of choice, the problems with fake meats and popular plant-based foods like almond milk, why we need to quickly shift in the opposite direction away from fake food, and why many plant-based companies are heavily invested in promoting these foods to make a profit.
Justin also shares what it’s been like to weave regenerative agriculture into his Kettle & Fire bone broth brand.
If you don’t know, Justin Mares is the co-founder of Perfect Keto and Kettle & Fire, best-selling author of Traction: How Any Startup Can Achieve Explosive Customer Growth, and king of side hustles.
Together, Justin and Dr. Anthony cover a ton of ground in this episode where they chat about fixing our food system and making regenerative agriculture more mainstream.
Tune in now and enjoy!
Transcript
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| 0:00.0 | This week on the podcast I have my perfect kida co-founder and Kel and fire co-founder Justin |
| 0:11.2 | Mayer's in the show again. |
| 0:12.2 | We've recorded an episode before kind of about our history, why we started the companies |
| 0:17.2 | and it was great, it was limiting, it was a hilarious catch up of how we usually chat. |
| 0:24.0 | This one I bring Justin back on to discuss Kel and fire's new pivot in two regenerative |
| 0:30.3 | products. |
| 0:31.3 | So, they are one of the first companies I know that are doing anything at scale in the |
| 0:37.0 | regenerative space from a CPG company. |
| 0:38.8 | There's a lot of good meat companies, for example, Forza Nature, Whiteout, etc., that |
| 0:43.4 | are doing a tremendous job. |
| 0:45.0 | However, there aren't a lot of packaged food companies that are making shelf stable |
| 0:50.0 | products in the regenerative space, which sounds a little counterintuitive, we obviously |
| 0:55.0 | want as much of real food as humanly possible, I think that's what people should be eating. |
| 0:58.6 | However, to actually make a shift in the supply chain and what the world grows for food, |
| 1:05.8 | we really need to shift over to our regenerative model for all kinds of food products. |
| 1:10.2 | So, to do this one to sort of get a background in how we think about sourcing and changes |
| 1:16.6 | that are made in the food system and what Kel and fire especially is doing to do that. |
| 1:21.6 | So, always a good time chatting with Justin and I'm glad you guys continue to this one. |
| 1:26.8 | This episode of The Natural State is sponsored by Ned. |
| 1:31.4 | Ned is an incredible company that makes a lot of CBD products and you guys can probably |
| 1:37.3 | go back to some of my episodes and realize that I have been a CBD skeptic for a very |
| 1:43.3 | long time, I think that it's really hard in this industry that's exploding to have really |
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