141: How to Build a Successful Brand from Scratch with Annie Lawless
Well with Arielle Lorre
Dear Media, Arielle Lorre
4.8 • 4.2K Ratings
🗓️ 24 November 2021
⏱️ 53 minutes
🧾️ Download transcript
Summary
In this episode I am talking to Annie Lawless, founder and CEO of Lawless which is a clean, non toxic beauty brand. She is also a content creator and co-founded the cold pressed juice brand, Suja, of which she sold her stake to Coca Cola in 2015 in a massive deal. We discuss how she became interested in wellness and how that organically led her to start a pressed juice company; lessons she learned along the way from concept to execution, major growth and eventually the sale of that company; how she started a beauty brand from scratch; tips for anyone who wants to start a business; how she focuses on her own wellness while being a busy entrepreneur and mom, and so much more.
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Transcript
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| 0:00.0 | The following podcast is a dear media production. |
| 0:02.8 | Hey, welcome to the Blond Files podcast. |
| 0:06.6 | I'm your host Arial Lori and I'm here to talk all things wellness. |
| 0:10.8 | From how to achieve optimal health and well-being to the best beauty tips and |
| 0:15.1 | everything in between, no topic is off limits. I know there is so much |
| 0:19.7 | information out there so I'm here to help you navigate it all and live your best life. |
| 0:24.0 | Thanks for listening. Let's get into it. |
| 0:27.0 | Hi, everybody. |
| 0:32.0 | Welcome to the show. Today today I have such a good episode for you I am |
| 0:36.0 | talking to Annie Lawless Annie is the founder and CEO of Lawless which is a |
| 0:41.4 | clean non-toxic beauty brand. |
| 0:43.7 | And she is also a content creator and co-founded the cold-pressed |
| 0:47.5 | juice brand, Suja, which I'm sure most of you are familiar with. |
| 0:51.5 | And she actually sold her steak to Coca-Cola in 2015 and a massive deal that we get way into in this episode and we discuss her interest in wellness how she used that to organically lead her to |
| 1:08.0 | starting this pressed juice company and the lessons that she learned along the way from concept to execution and all of the major |
| 1:16.0 | growth and eventually the sale of that company. |
| 1:18.8 | And then we talk about how she pivoted and started a beauty brand from scratch and she has such good tips for anybody |
| 1:25.2 | who wants to start a business or is just really interested in this stuff. And she also talks about how she |
| 1:31.6 | focuses on her own wellness |
| 1:33.4 | while being a busy entrepreneur and mom. |
| 1:36.7 | And we just had such a good conversation. |
| 1:39.2 | She's so fun to talk to and super smart. |
... |
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