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The Startup CPG Podcast

#141 Commercial Kitchens 101: Mott Smith, Amped Kitchens

The Startup CPG Podcast

Startup CPG

Startup, Food, Business, Beverage, Cpg, Entrepreneurship

4.9 • 642 Ratings

🗓️ 7 May 2024

⏱️ 68 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode was sponsored by Hummingbirds. Go to hummingbirds.com/startupCPG
This episode was sponsored by Cin7. Go to cin7.com/startupcpg
This episode was sponsored by Grassroots Marketing. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call)


In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Mott Smith, co-founder of Amped Kitchens and a Startup CPG partner. Together, they delve into the benefits of utilizing commercial kitchens for small food businesses, emphasizing regulatory compliance, control, and flexibility in manufacturing.


From product development challenges to staffing solutions, they explore various aspects of operating in a commercial kitchen, illuminating seamless transitions between spaces and the importance of community interactions.


Drawing parallels between music production and food formulation, they discuss the significance of clear communication, feedback, and decision-making in the development process, while also addressing challenges like perfectionism. They also discussed the industry trends, touching on the potential decline of ghost kitchens and the rise of delivery-optimized food halls.


Ready to take your food business to the next level? Tune in now!


Listen in as Mott shares about:

  • The Need and Ideal Customer for Commercial Kitchens
  • Benefits of Commercial Kitchens vs. Comans
  • Examples and Case Studies
  • Facilities and Offerings of Commercial Kitchens
  • Equipment Needs for Different Types of Food Products
  • Consultation, Expertise, and Cost Considerations
  • Community and Networking
  • Certifications and Licensing
  • In-Person vs. Online Interaction
  • Services Provided by Amped Kitchens
  • Relationship Between Food and Music
  • Future Plans and Expansion of Amped Kitchen
  • Ghost Kitchens and Food Halls

Episode Links:

Amped Kitchens Website

Mott Smith’s LinkedIn

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

  • Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
  • Join the Startup CPG Slack community (15K+ members and growing!)
  • Follow @startupcpg
  • Visit host Daniel's Linkedin 
  • Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
  • Episode music by Super Fantastics

Cin7 Links:

Hummingbirds Links:

Grassroots Links: 


Transcript

Click on a timestamp to play from that location

0:00.0

Imagine this. You get accepted into a new regional chain. Hooray! Now, the race to drive velocity begins, but awareness plays are so expensive, demos, displays, coupon programs, the list goes on.

0:14.0

But what if there was a way to connect with millennial women, some of the most important shoppers out there, to actually go into the store, buy your product,

0:21.6

and then post about it to their trusted friends and neighbors.

0:24.6

Well, now there is. Meet Hummingbirds, the new platform that connects your brands with real shoppers in a specific city.

0:31.6

Hummingbirds lets you set up your campaign, match with the local birds who are interested,

0:36.6

and then track the social

0:38.0

impact of the campaign. It's such a cool concept to hear about a product from someone from my own

0:43.3

community that I know and trust rather than some big-time influencer who might not even be relevant

0:48.4

in certain zip codes. To learn more, check out hummingbirds.com backslash startup CPG,

0:55.4

and you can even register for a chance to win a free custom-managed program.

1:00.3

Terms and conditions apply.

1:02.0

Please visit the website for details.

1:03.9

Good luck.

1:26.8

Thank you. We are excited to keep growing, especially as the world shifts away from, I think, ghost kitchens as a thing.

1:29.5

There is a lot of opportunity for people like us to expand. Every region needs something like this. Every region needs a place where

1:36.9

food entrepreneurs can make stuff that is fresh. And when you're doing stuff without preservatives, it really helps to be regional.

1:47.5

So you're not shipping things halfway across the world. And so all the major population centers need something like this.

1:53.4

And the demand has been really strong. And we've seen so many communities around the country, places like San Francisco, New York, Seattle, you know,

2:01.9

just really exciting CPG communities.

2:04.2

We're excited to start bringing our product to places like this.

2:08.6

And a lot of them have some kind of commercial kitchens already, but they usually don't have

2:13.2

something like us that's targeting scaling companies.

...

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