#140 - Early on More Revenue, Later on More Profit

Selling on Amazon with Andy Isom

Andy Isom | Amazon FBA Seller & Agency Founder

Amazon, Business, Amazonfba, Selling, Marketing, Entrepreneurship, Personalbusiness, Productbusiness, Ecommerce, Onlinebusiness

4.9 • 816 Ratings

🗓️ 2 May 2022

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, I talk about your Amazon PPC strategy when you're first launching your product. During the early stages of your Amazon business, it's important to focus first on your revenue then profit later on.

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Transcript

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0:00.0	I'm not getting a sale every day. It's like, yeah, because your budget's $5 a day and your bid is 35 cents.
0:05.0	Like, what do you expect?
0:06.1	Amazon's like, okay, this new product's launched.
0:08.3	This guy is only willing to spend 35 cents on a bid and his budget's $5 a day.
0:11.6	Should I show his ads that are getting no clicks and no sales?
0:14.6	No.
0:15.3	Like, it's just going to stop showing your stuff.
0:17.5	You're not getting sales.
0:18.4	You're not getting sales. You're not getting clicks. Why would Amazon show your thing? Yo, I am here. I'm ready to play. I'm ready to sell. So early on, focus on revenue.
0:30.9	What's up, guys? You're listening to another episode of Selling on Amazon with Andy Isam.
0:38.3	In this episode, we're going to talk about early on more revenue, later on more profit.
0:46.1	Now, what does that mean? We're going to talk about the strategy here as it specifically
0:51.9	relates to your Amazon pay-per-click strategies when you're first
0:57.8	launching your products on Amazon. You've heard me talk about ACOS, right? And trying to focus
1:03.5	on getting your ACOS less than your profit margin so that you can be profitable with
1:10.0	your Amazon pay-per-click campaigns.
1:12.5	However, the trap that people may fall into is thinking that, you know, when I start my Amazon
1:18.4	pay-per-click campaigns, I got to get my A-cost as low as possible, as quick as possible, right?
1:25.9	Because, man, if my A-cost is up there at 100%, 80%, then I'm losing
1:32.1	money every time I make a sale with one of my ads on Amazon. So they're frantically lowering their
1:38.5	bids, lowering their bids, lowering their budgets to try to push that ACOS down. But then they're
1:43.9	realizing how difficult
	...

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