Hello world. Welcome to discover your talent, do what you love. I'm creator and host, Don Hutchison.

Every day I interview someone from around the world who has discovered her

talents to do work she loves to create a life of success, satisfaction, and freedom.

Today I'm delighted to bring you our featured guest, Julie Davis-Sonsbury. Hello, Julie.

Hello, Don. Nice to hear you. A quick question before we get into the interview, are you using your talents and doing what that you love?

Every day.

I love that.

Okay, Julie Davis-Salis is the founder of the Bee Colony, I love that name, which works to blend communications with communities of support and engagement,

creating social and cultural movements that support a purpose, a belief, or brand platform.

Her efforts are designed to synthesize aspects of traditional and emerging media

to build brands with sustainable social currency.

For years, brands have understood the magic

that happens when consumers surely relate to the purpose behind a company, a product or a program,

but now movement marketing allows these consumers to become a fundamental piece of the

connected tissue between brands and the audiences they engage.

That's a quick overview of where you are now, Julie.

So take it away for a few minutes and tell us what you're up to now that's got you fired up.

Sure.

You know, thank you.

Thanks again for having me today, Don.

It's a pleasure to talk about this subject.

It's actually one of my most favorite subjects in terms of finding what you love and doing what you love and kind of working from your communications that so many of us

...