14. Do More Expensive Wines Taste Better?

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4.6 • 32K Ratings

🗓️ 15 December 2010

⏱️ 25 minutes

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Summary

They should! It's a cardinal rule: more expensive items are supposed to be qualitatively better than their cheaper versions. But is that true for wine?

Transcript

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0:00.0	So Levit, a college friend of yours once told me that your favorite meal during college
0:06.8	was a dill pickle beef jerky and grape soda, is that true?
0:10.7	I did indeed have that for breakfast, but to tell you the truth, it sounded better before
0:16.5	I ate it than after.
0:18.0	Steve Levit, my Freakonomics friend and co-author, an esteemed economist at the University of
0:22.6	Chicago, has an extremely refined palate.
0:25.5	All right, so you got beef jerky, you got dill pickle.
0:29.2	But what are your favorite foods?
0:31.0	Like what are your favorite places?
0:32.2	Like, if you could drive across America and pick any place to stop any, what's it going
0:37.2	to be?
0:38.2	You know, I love the Billy Goat Tavern.
0:40.1	It's the cheap place that was made famous in the nineteen probably seventies on Saturday
0:48.2	night live with the cheeseburger, cheeseburger, no Pepsi Coke.
0:51.9	Anyway, they have incredible riverbys day sandwich.
0:56.6	Pretty much the cheaper the food the better.
0:58.3	There's almost no fast food that I don't adore.
1:01.2	It's OK if see.
1:02.4	Yeah, like KFC burgers.
1:06.9	Chipotle, kill for it to potlay.
1:09.3	So how would you describe your palate?
1:11.5	Underdeveloped.
	...

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