#14: Big Brand Strategies for Small Businesses with Rick Mulready

The Amy Porterfield Show

Amy Porterfield

Marketing, Entrepreneurship, Business

4.9 • 5K Ratings

🗓️ 16 July 2013

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

On this episode of the Online Marketing Made Easy Podcast, I interviewed Rick Mulready. Rick has a really interesting background that includes working for companies such as AOL and Yahoo, but most recently he's been on a journey to share his conversations with the heads of social media from the biggest and most successful brands in the world including Nike, JetBlue, Gary Vaynerchuk, Ford Motors, and many others. Most recently, Rick interviewed the Boston Police Department's Public Information Chief about the massive role social media played after the recent Boston Marathon bombings. I invited Rick on the show to talk about what he's learned from these big brands and how we can apply those strategies and techniques to small business budgets. We cover a lot of great tips that run the gamut from content creation to how to promote on social media sites. In this episode, here’s what we’ll cover: The importance of going deep with social media. How to avoid social media overwhelm How your business objectives and goals determine where to focus your social media efforts How to find out where your customers are online Why you shouldn't chase shiny new objects when they first come out and what you should do instead. How to generate leads and sales using social media And so much more!

Transcript

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0:00.0	You're listening to the online marketing made easy podcast episode number 14.
0:06.4	Welcome to the online marketing made easy podcast business advice so easy you'll feel like
0:12.6	you're cheating and now your host Amy Porterfield.
0:17.1	Well, hello there Amy Porterfield here and welcome to another episode of the online marketing
0:30.7	made easy podcast. I'm really happy to be here today. It's just about a week after I return from
0:37.8	the world domination summit in Portland, Oregon. It was an incredible event for those of you who
0:43.6	don't know that event. I know the name of it world domination summit is pretty dramatic but it was
0:49.6	a fantastic event to say the least. I'm so used to attending online marketing events where we talk
0:55.6	about conversions and email marketing and social media and sales pages and all that kind of stuff and
1:01.7	I love talking shop. I mean, I'm pretty nerdy in the sense that I could talk about work all the
1:07.5	time pathetic. I know what I love it that much. However, this event was really different. There
1:14.2	were a lot of my friends and my peers there. So there definitely was the online world representing
1:19.1	at this event. But this time we were talking about taking care of our customers better and dreaming
1:25.8	bigger and starting movements and changing the world for the better. It was pretty incredible and
1:31.7	there's a lot of great stories about how people attended the event in the past and then what they
1:36.8	did with what they learned. Now, this was my first year. So I hope to go back next year and actually
1:43.0	have some stories about how I've done things differently and impacted the world in a better way and
1:48.7	treated my customers even better and all that good stuff. So it was a great event definitely check
1:54.0	it out if you haven't heard about it before world domination summit tickets sell out really fast.
2:00.3	They already sold their first thousand to the people that attended this year and when they open
2:04.7	the gates again, I can promise you a sell out within hours. So definitely keep your eye out for
2:09.3	that if this is something that might interest you. So shifting gears here today, I'm talking with
	...

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