139. The 3 Metrics You Need To Track To Reach Your Income Goals [Make $10K Months Series Pt. 3]

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 25 April 2022

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

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Summary

In today’s installment of the ‘Make $10K Month’ podcast series, we are going to be discussing why not knowing your numbers is actually costing you your chance at realistically achieving the income goals that you set. So what most service providers, coaches, and freelancers do when they set a new monthly revenue goal for themselves is they simply choose a number arbitrarily - whether its $10K, more, or less - and then they just go about their marketing as they always have, hoping and praying that they hit that income goal. This isn’t all too different from just throwing spaghetti against a wall and seeing what sticks. If you have a great income month, or if you have a bad income month, you’re not able to actually identify what’s working or not working when you don’t understand your numbers and how they reflect if your marketing strategies are effective. Let’s talk about it! Check out these links: Listen to Part 2 of this Make $10K Months Series: https://www.ellenyin.com/blog/content-pillars-arent-landing-you-paying-clients Watch our free masterclass: https://ellenyin.com/getclients Get 50% off your first YEAR of Honeybook - our favorite CRM System: https://share.honeybook.com/ellen If you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to the Kubekolda CEO podcast, episode 139. Hey everyone, welcome back to the show.
0:06.2	My name is Ellen Yin. I am your host. If we haven't met before, my company, Kupicle to CEO,
0:11.9	helps women just like you make their first $10,000 revenue month from a one-on-one service
0:17.3	without a large following or posting every day. If that interests you,
0:21.7	then you're going to love this episode. I decided to start a series on the big things that I'm
0:27.8	seeing keeping people back from actually being able to reach that financial milestone of their
0:32.6	first $10,000 revenue month. In today's installment of the Make 10K month podcast series, we are going to be discussing
0:41.0	why not knowing your numbers is actually costing you your chance at realistically achieving
0:46.3	the income goals that you set. So what most service providers, coaches, and freelancers do when
0:51.4	they set a new monthly revenue goal for themselves is they simply choose
0:55.4	a number arbitrarily, whether it's $10,000, smaller or larger. And then they just go about their
1:01.9	marketing as they always have in hope and pray that they reach that income goal, which is not
1:08.4	very much different than just throwing spaghetti against a wall and
1:11.8	seeing what sticks, right? If you have a great income month or if you have a bad income month,
1:16.8	you're not able to actually identify what's working or not working when you don't understand
1:22.5	your numbers and how they reflect whether or not your marketing strategy is effective.
1:34.4	Okay. how they reflect whether or not your marketing strategy is effective. Welcome to the CIPA to CEO podcast.
1:37.4	I'm your host of marketing minimalist, Ellen Yin.
1:39.7	I'm a first generation Asian American founder who profitably grew my business to $1 million by age 26, with no funding or debt.
1:48.7	Now, I'm on a mission to share what I've learned to help you scale your own impact and income.
1:54.4	Whether you're trying to escape an actual cubicle or breaking out of a figurative box that has kept you stuck,
1:59.7	we're giving you access to the best and brightest minds in business on our show every Monday.
	...

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