When you're getting anxious because finances are tight, what do you do to continue to grow the business?

I'll tell you in this episode.

Marketing your business is for you, the business owner, who has a product, a service, or a message that you believe in.

My name is Stu McLaren, and each week we'll take a behind-the-scenes look into the real-world marketing tactics and strategies

for getting what you have in front of a lot more people. Thanks for spending some time with me

today. Now, let's get started. Can we just get real for a second? As entrepreneurs, things aren't

always going to be rainbows and unicorns. Things aren't always going

to go according to plan. I mean, we could set the best goals, and we talked about that in the last

episode, and we can devise the best strategy to achieve those goals, but sometimes, sometimes

things are not going to go according to plan. And in those moments, what do you do? Do you panic? Do you freeze? Do you

throw in the towel and go get a J-O-B? What do you do in those moments? Well, I was reminded of this

recently because somebody in one of our groups, one of our memberships, posted in the group that they were feeling a

tremendous amount of anxiety because finances were getting tight. They had done the number

crunching for the past year, which, by the way, huge high five and hat tip to them because

that is one of the, you know, those things that I don't know about you, but I know we all typically

avoid it as entrepreneurs because we're always on to the new, the new, the new.

We don't take inventory of what's actually happened, especially when it comes to finances

sometimes.

So I want to give them a hat tip for taking that action and getting clear on what the status

is.

But in doing so, they started to feel a tremendous

amount of anxiety. And what was interesting, though, was in that post, they started to outline

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