1386 AdTech Platform Acquired by GTCR Doing "Well North of $30m in ARR"

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 11 May 2019

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Frost Prioleau is the Co-Founder and CEO of Simpli.fi. An experienced online advertising executive specializing in targeting, optimization, and technology, Prioleau focuses on corporate strategy, driving Simpli.fi’s growth, and ensuring customer satisfaction.

Prior to Simpli.fi, Prioleau was the CEO and Founder of Personifi, a contextual and behavioral targeting company. The firm was acquired by Collective Media in 2008. While at Collective, Prioleau served as General Manager of the Technology Solutions Group.

A thought leader in online advertising, Prioleau often speaks on the topic at industry trade shows and in the press. Prioleau is a graduate of Princeton University, where he earned a Bachelor’s of Science in Engineering Management Systems.

Transcript

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0:00.0	My new book is out How to Be a Capitalist without any capital. It hit the Wall Street Journal
0:05.2	bestsellers list and I just wanted to say thank you. I hope you get it at capitalist book.com.
0:11.9	Here's what user Jay Eggleston said in an Amazon review. Warning, this book is addicting. Is
0:17.2	Nathan the new Tim Ferriss? He said, I met Nathan during my college days when he was still
0:21.2	CEO of Hale. I knew he was inspiration since the day I met him. The book is totally a Nathan
0:26.1	Ladka original and this is the new four-hour work week. Warning though, it is addicting. I'm not sure
0:31.1	how long I've been reading it now and the only thing that is making me from put it down is the
0:34.5	dreaded workday tomorrow. Six people found that helpful. Get the book today at Capitalistbook.com.
0:40.5	Focus on the business model.
0:42.1	Simplify was taken private by GTCR back in August, September of 2017.
0:47.2	Again, playing aggressively in the ad tech space.
0:51.0	They're processing hundreds of millions of dollars of ads sent to their platform over the past 12 months and the economics look good. It must be working net revenue
0:57.7	retention annually over 130%. Their team of 250 folks deserves a lot of credit based in Texas
1:03.5	and other remote locations. Founded in 2010 past a million bucks in 2011, 10 million bucks around
1:09.3	the 2013 timeframe today, you know, call it doing well north of 25, 30 million bucks in 2011, 10 million bucks around the 2013 time frame today,
1:11.5	you know, call it doing well north of 25, 30 million bucks in revenue each year through
1:16.4	their platform fees, management fees across about 400 paying customers.
1:21.4	This is the top entrepreneurs podcast where founders share how they started their companies
1:27.4	and got filthy rich
1:28.9	or crash and burn.
1:32.7	Each episode features revenue numbers, customer counts, and other insider information that
1:39.1	creates business news headlines.
	...

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