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Cortex

138: The Story of the Last 18 Months

Cortex

Relay

Hurley, Technology, Time, Work, Getting, Productivity, Myke, Cgp, Things, Done, Grey

4.81.5K Ratings

🗓️ 23 February 2023

⏱️ 127 minutes

🧾️ Download transcript

Summary

Grey wants to get serious, Myke has been struggling with a project, and they both tell the story of the Sidekick Notepad.

Transcript

Click on a timestamp to play from that location

0:00.0

How are you feeling, Mike?

0:01.2

No, this is like the worst possible feeling for me to have is what I'm feeling right now.

0:10.3

No, you should feel amazing because it's finally here.

0:14.4

It's finally real. So much work made tangible.

0:18.4

Why would you feel blah? You should feel blah!

0:21.8

No, because this is that point of you obviously feel this when you work on videos, right?

0:26.8

Of like you work on something for so long and that feeling of you're about to like tell everyone

0:32.4

about it or show it to everyone. It just feels horrible. It's very strange.

0:38.0

Yeah, it's the, well, there's nothing else to do. Now I get to see how it goes.

0:44.0

Feeling. That's how you're feeling. That's how I'm feeling.

0:47.2

Well, it's time to talk about the Sidekick notepad.

0:51.8

So this is the second big product from Clotex brand. So we have the theme system journal

0:58.7

and we've had some little bits here and there, right? So we have the central notebook and obviously

1:04.4

we have the subtlety, the central sweater. We have the Clotex Mark I pen and collaboration

1:09.5

with Studio Neat. We've done lots of little explorations but this is the second product that

1:16.5

we kind of went and did the whole thing. Came up with the idea, design,

1:21.4

a range manufacturer. It's like a real thing from nothing.

1:26.4

Yeah, this is the biggie. Everything else was some kind of like point one type of project.

1:32.8

But this is this is the thing where God, I don't know. When must we have mentioned it?

1:37.9

Years ago when we started to say like, oh, we're working on a second project.

1:42.0

Yeah, this project began on the 1st of July 2021.

1:47.5

That was when I sat down and drew out what I was looking for.

...

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