138: The Power of Community & Free Challenges with Jen Hansard & Jadah Selnah of Simple Green Smoothies

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 26 March 2017

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

The inspiring story behind Simple Green Smoothies started on a playground, with two mothers watching their kids play together. At the time, Jen Hansard and Jadah Sellner were both first-time mothers, and they shared a desire to get back into the workforce. But they decided they were going to do it on their own terms and by following their passions. In 2007, they officially made the jump from being playdate partners to professional collaborators when they began working together on a parenting blog. Not long after they were working on more projects together, with Simple Green Smoothies being one of them. What initially started off as a side-hustle turned into a full-fledged business, getting some serious traction after they discovered Instagram in 2012. Through a mixture of follower challenges, influencer marketing, and a whole ton of heart, they started building a multimillion-dollar business. Their key tactic? Focusing on community, first and foremost. “We listen to our community, we poll them all the time asking, 'What do you want from us?' 'What do you need?' 'What’s your biggest struggle right now?'," Hansard says. “Find ways to really nurture that tribe and get to know them, just like you would in a real romantic relationship, so that you can serve them to the best of your ability," Sellner says. From being stay-at-home mothers working multiple jobs in order to keep their families afloat, to being the co-founders of a multimillion-dollar business with thousands of customers, the story of Simple Green Smoothies is a must-listen for any entrepreneur. In this week's episode you will learn: Why it's all about building a community first How to reach out to influencers to help promote your product What social media platform you should use and how to figure out what works for you How to generate new leads by providing a free experience Why you need to focus on one core message when you're just starting out & so much more! This podcast episode was brought to you by SiteGround. Thinking about building your own website? Get started with the best web-hosting service around with SiteGround, with their 24/7 support, unbreakable security, and dedication to providing the best experience possible for you and your audience. You can't go wrong with SiteGround.

Transcript

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0:00.0	This is episode number 138 with Jen Hansard and Jada Selner of the Founder Podcast.
0:08.7	What you need is thirst.
0:10.4	You need to be a thirsty human.
0:12.5	Who is intent on learning.
0:14.5	It's a really fascinating exploration of human potential.
0:20.4	The Founder Podcast. Even the greatest entrepreneur. exploration of human potential now.
0:22.4	The Founder Podcast.
0:25.9	Even the greatest entrepreneurs had help.
0:30.5	If you want to learn from the most successful founders on the planet, you are in the right place.
0:31.9	Branson, Mark Cuban, Tony Robbins, Tim Ferriss, Ariana Humpington, Steve Case, Gary V,
0:36.4	Sophia Amorosa, Barbara Corcoran, Damon John.
0:39.0	Learn from the greatest minds in business today with interviews hosted by Nathan Chan.
0:43.5	This is not your average entrepreneur podcast.
0:47.3	The Founder Podcast.
0:57.6	Hey guys, thank you so much for tuning in. Before we start today's episode, I just want to let you know that our goal at Founder is to help
1:03.3	entrepreneurs succeed however we can by giving away high quality content in the form of
1:08.2	interviews, blog posts, podcasts, YouTube videos, you name it.
1:12.9	We put out so much content to help you.
1:15.3	And another interesting project that we're working on right now is partnering with
1:19.4	world-class founders like Damon John, Alexa von Tobel, Greta Van Riel, and so many more to
1:25.4	teach crucial skills like negotiation, finance, e-commerce, and so much
1:31.5	more. So if you'd like to get access to these free trainings with founders like this, which is
	...

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