138: Self Storage, Systems, and SEO with Michael Rogers

BiggerPockets Real Estate Podcast

BiggerPockets

Education, Business, Investing

4.8 • 16.5K Ratings

🗓️ 3 September 2015

⏱️ 74 minutes

🔗️ Recording | iTunes | RSS

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Summary

Self storage is one of the most passive forms of real estate investing out there, but only if it’s run correctly. On this episode of the BiggerPockets Podcast, you’ll learn from CPA and real estate investor Michael Rogers about the process of finding, rehabbing, and cash flowing self storage units—and they systems that have allowed Michael to buy 350 units and partially quit his job. In This Episode We Cover: Michael’s thoughts on having a part time job while investing in real estate How he bought a duplex while still a student What you should know about loan to value How to find the right sub contractors How Michael got into self storage Tips for investors looking to start with self storage Why you should be aware of the “Declining Spiral“ How he structures his system to get clients for storage rentals How auctions work when tenants don’t pay the rent What you should look out for in the self storage niche The software that Michael uses 3 lines of defense for self storage How to find tenants How he uses Search Engine Optimization to his benefit The numbers involved in his deals Why he’s an active BiggerPockets member And SO much more! Links from the Show BiggerPockets Forums BiggerPockets Webinar BiggerPockets Calculator 50% Rule BiggerPockets Podcast Automating Your Investing, Long Distance Rehabs and Spec Building with J Scott Growing Your Real Estate Company Into a $30 Million Dollar Business with Brian Burke My Latest BRRRR is Rehabbed and Ready to Rent BiggerPockets Files Easy Storage Solutions UncleBobs PublicStorage SSA Books Mentioned in this Show The Millionaire Real Estate Investor by Gary Keller and Jay Papasan Every Landlord’s Legal Guide by Marcia Stewart and Janet Portman The Essays of Warren Buffett by Warren Buffett Brandon Turner’s Book: Investing With No or Low Money Down Tweetable Topics: “When you are at that job and you’re doing that work, you got to give it your 100%.” (Tweet This!) “You always look at how much cash are you going to lay out and then what it’s going to bring back in time.” (Tweet This!) “Find out what the big guys are doing. You don’t have to reinvent the wheel.” (Tweet This!) Connect with Michael Michael’s BiggerPockets Profile Michael’s Company Website Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	This is the Bigger Pockets Podcast, Show 138.
0:05.0	I think it's like it's really like any investment in the sense that the real key is buying it right.
0:10.0	You're listening to Bigger Pockets Radio radio simplifying real estate for investors
0:15.0	large and small. If you're here looking to learn about real estate investing
0:19.2	without all the height, you're in the right place. Stay tuned and be sure to join the millions of others
0:25.3	who have benefited from bigger pockets.com. Your home for real estate investing online.
0:31.6	What's going on everybody?
0:33.0	This is Josh Dorkin, host
0:35.2	with the BiggerPockets Podcast
0:37.0	here with my co-host, the punching bag,
0:40.0	Mr. Brandon Turner. Yo, Brandon, what's up with that black eye man?
0:45.0	Yeah, I was, you know, walking downtown and got in a fight with some guys over, you know.
0:49.0	Now, I was out playing ultimate frisbee, which is like soccer and football combined with a
0:54.1	frisbee I don't know it's the great game I play with a bunch of like college-age kids
0:57.6	around here which is bad because I'm like the old guy but uh anyway I was like four
1:01.6	feet in front of a guy and he took the frisbee and as hard as he could throw it, he launched it to the other end of the field, but my face was right in front of that trajectory and the, yeah, Frisbee nailed me in the the face I had a nice goose egg on my
1:14.4	cheek I guess you'd say nice and now I have a black eye so for those of you who are
1:19.6	listening and out watching the show you know at some point you should go and check out the show on
1:23.9	YouTube once it gets up there and you get to see Brandon's fancy new shiner.
1:29.2	Yeah how you did man? I've been good I've been good I went golf in last weekend you know with my black eye that was awesome yeah and I haven't I haven't golfed oh and I got a new dog I got a new people know Charlie I talk about Charlie a lot especially on the webinars bigger
1:45.3	bigger pockets that come slash webinars webinar anyway I talk about Charlie a lot and I even show him on the
1:49.7	webinar I got a new one named Ruby and Ruby is a York we think she's a Yorkie anyway long story there we don't actually know exactly
	...

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