You're listening to the Heart and Hustle Podcast. We're your hosts, Evie Rupp and Lindsay Roman.

Welcome back to the show, Party People. We are so stoked that you're tuning into another episode.

Let's just get right to it today.

If you're a business owner, you've probably heard the term

ideal client, thrown around a lot.

You probably ask questions like,

what does that even mean?

What if I'm a multi-passionate person

and I want to work with all kinds of people and do all kinds of things.

What if I have no idea who my ideal client even is and how do I know how to even find them?

This episode is here to help answer all of those questions so in today's show we're

covering what an ideal client is why you need to get very specific on who your

ideal client or otherwise called client avatar is and a bunch of other questions

to ask yourself in order to nail down who your business is serving and why.

Because we can tell you this.

The businesses and companies that thrive are the ones that are so laser-specific on who they're serving. They're not serving the masses.

They're solving a problem their ideal client has. And so if you're ready to get

laser-specific and hone in on who you're speaking to in your business, you know you're in the right place.

Let's go. You know you're in the right place. Let's go. You're listening to the Heart and Hustle Podcast with Evie Rup and

Lindsay Roman, two photographers turned entrepreneurs and founders of the Heart

University. If you're a creative entrepreneur or a motivated dreamer wanting to make the most of your life, this podcast is for you.

Each week, Evie and Lindsay bring you actionable tools to up-level your business and life.

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