138: How Inexperience Helped theSkimm Get 6.5 Million Subscribers

The Marie Forleo Podcast

Marie Forleo

Education, Self-improvement

4.7 • 1.7K Ratings

🗓️ 14 June 2019

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Meet Danielle Weisberg and Carly Zakin, co-founders and CEOs of the wildly successful email newsletter startup, theSkimm, that’s transformed the way millennial women get their news. In this interview they share why they left their dream jobs at NBC to start their own business, why overcoming perfectionism is crucial if you want to build something important and how cluelessness can be your secret weapon. This episode is packed with how startups and entrepreneurs everywhere can build a business that matters. Never build your company on someone else’s algorithm. @theskimm via @MarieForleo

Transcript

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0:00.0	Hey, I'm Marie Forleo, and this is the Marie Forleo podcast. If you want to talk about your business, your life, your health, your relationships, and even more, I gotta tell you, you are in the right place we do it all with humor
0:14.3	and heart so let's dive in. I am so excited to interview two founders people I
0:21.6	have been fans of for a while, so if you've ever
0:23.4	wondered about starting a company from your couch and eventually having it reach
0:28.1	millions, you're going to love this one.
0:30.3	Carly Zakin and Danielle Weisberg are co-founders and co-ceeos of the Skim, a media company that's
0:37.0	transformed the way female millennials get their news.
0:40.5	These two former NBC news producers launched the skim from their couch in 2012 and now have more than six million skimmers.
0:48.0	Carly and Danielle have been featured in Forbes 30 under 30 in media, Vanity Fair's the next establishment, and have received numerous
0:55.9	accolades including the Goldman Sachs Builders and Innovator Summit as one of the 100 most intriguing
1:01.9	entrepreneurs.
1:03.0	Ladies, Danielle, Carly, it is so good that we're finally doing this.
1:07.0	Oh my gosh, this is so exciting.
1:08.0	Thank you for having it.
1:09.0	Oh my gosh.
1:10.0	I have loved the newsletter for years and that's I want to take it back to 2012 and rumor has it
1:16.8	Started on a couch together
1:18.8	Here we are so kind of like this with just 4,000 for the people that aren't familiar with the origin story,
1:24.6	how did you guys come up with the skim?
1:26.5	How did it start?
1:28.0	So we started it five and a half years ago
1:30.8	from our couch, which was smaller much more than next yeah this is much
	...

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