Welcome to the Building of Story Brand Podcast, where we believe if you confuse you'll lose,

Noise is the enemy and creating a clear message is the best way to grow your business.

J.J.

I don't.

They have called you. They want you to come into the trailer.

You go into the trailer and there's a

phone the phone is hooked up to the bank across the street uh-huh there is a

person holding people hostage yes in the bank yes you have to talk them into giving up the hostages so that nobody gets hurt.

Okay. How do you lead the conversation?

I think it's started with, hey, what's up?

We haven't talked in a while.

Well, good to hear from you, buddy.

What's funny is, I don't know if I've ever thought about that phone call,

but I definitely have thought about being in the bank as a hostage.

Oh, really? All the time. Well, if you've thought about that tell me how you get out of it. Well sometimes I'm like oh I'd become their best friend I know you're going through a lot of empathy. I don't know. I always do that. I go to a situation where like if I'm in like a new situation

that have worked for you in the past to try to get out but I've always I think a lot of guys think this way like you're always kind of looking at the door and if something happens it's like that Jason born like he's like I've just clocked where everybody is in the room and I know and I always think that I would be really good in those situations but I don't think I actually would be.

Do you see your... Like how would you handle hostage situation?

Would you rather be on the phone or well you probably wouldn't want to be in the bank?

Well I don't have a lot of experience with that.

I have a lot of experience negotiating.

Weird. Weird you don't have a lot of hostage situation.

I think I would want to know just for my all the things that we think about story

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