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The Side Hustle Show

138: Authority Site Case Study: How an Air Force Flight Surgeon Took His Side Hustle Full-Time

The Side Hustle Show

Nick Loper

Business, Education, Entrepreneurship, How To

4.71.6K Ratings

🗓️ 15 October 2015

⏱️ 30 minutes

🧾️ Download transcript

Summary

I first met Ryan Gray at New Media Expo in 2014. He introduced himself and when I asked what he did, he said he was a doctor. Turns out that Dr. Gray, along with his wife (also a doctor), was building MedicalSchoolHQ.net, a resource for med school and premed students. It's another perfect example of building an authority site around a particular area of expertise.

Transcript

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0:00.0

Side Hustle Show 138, Authority Sight Case Study, how an Air Force flight surgeon took his

0:05.3

side hustle full time.

0:07.1

Welcome to the Side Hustle Show, where aspiring part-time entrepreneurs learn how to turn their side hustle dreams into reality,

0:16.0

because your 9-to-5 may make you a living, but your 5-9 makes you alive.

0:21.0

And now your host, Nick Loper!

0:25.0

What's up, Nick Loper here?

0:28.0

Welcome to the Sainesal Show where, if you hang around long enough

0:32.0

with your internet friends will start out

0:33.3

number your real life friends. Today's show is an awesome case study from an

0:36.7

internet friend of mine who by all count had a really good job but still managed to

0:41.4

build an escape path out of there on the back of his hustle and his own unique authority in the space.

0:48.0

Now I first met Ryan Gray at New Media Expo in 2014 and when I asked him what he did he told me he was a doctor and I was

0:56.3

like dude what are you doing at this weird internet conference and he explained

1:00.0

hey I've got this authority site that I'm building, a blog and podcast over at

1:04.0

medical school HQ.net and I was like wow that sounds fascinating. We've run

1:09.0

into each other at several conferences since then and a podcast movement this summer he mentioned

1:13.9

he'd left the Air Force and actually taken Medical School HQ.net full-time.

1:20.1

So in this episode we're going to follow the ideas action and results framework to hear how Ryan first came up with the idea for this business

1:27.6

The specific actions he took to grow it and the results he's been able to achieve in terms of traffic and monetization.

1:34.4

All the notes and links are at Sidestal Nation.com slash 138

1:37.8

and while you're there you can grab a free PDF download with all the highlights

1:42.2

and Ryan's top tips from this conversation.

...

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