1378 250 Content Producers Pay Him $6k/yr For Storytelling Drag and Drop Platform

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 3 May 2019

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ricky is CEO at Shorthand, maker of the visual storytelling platform trusted by the BBC, Business Insider, Refinery29, Honda UK, Save The Children, Cambridge University and hundreds of other publishers, brands, non-profits and universities. We make it simple for storytelling teams to create memorable stories that audiences want to share.

Transcript

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0:00.0	If you guys love the podcast, you want to get the audible version of my new book,
0:05.6	How to Be a Capitalist Without Any Capital at Capitalistbook.com.
0:10.4	A user named just Jay on Amazon said this in a review, a four-hour workweek for 2019.
0:16.9	He goes on to say, I bought this book because I read somewhere that it was like a four-hour work
0:20.5	week of 2019 and it absolutely delivered.
0:23.1	The book delivered on both big ideas and has specific actionable templates, including unredacted and minimally redacted emails.
0:30.2	This book is not chalk full of self-promotion or useless platitudes, but has broken down into four key rules explained in solid detail and with specific and often amusing
0:38.3	anecdotes. Reading this really got my wheels and my head turning of how to be resourceful,
0:42.7	which many say is the ultimate trait of a successful entrepreneur. My favorite of the four
0:47.1	rules is blank. You have to go read the review to find out. But guys, thanks for supporting me
0:51.4	on the podcast. I hope you go grab the book on Audible today at Capitalistbook.com.
0:57.7	Joined shorthand, but he is not the founder, but joined shorthand back in 2016.
1:02.4	That was three years after launch.
1:03.9	The early investors who owned about 100% of the company basically kicked out the first two founders.
1:08.4	He's now running it, driving great growth, 100% year-over-year growth from about 60 grand in monthly recurring revenue in August, 2017,
1:14.3	up to about 125 grand per month today. That's from 250 customers that pay on average
1:19.4	500 bucks a month, but those are all annual plans. So about 6 grand per year. Again, those are
1:23.7	usually paid all up front. 2.5 million raised all in. That's U.S. dollars.
1:29.3	2% revenue churn per month.
1:34.5	That's on a gross basis, spending about 50 cents for a new dollar of ARR or said differently.
1:39.1	They're spending about $3,000 to acquire a new $6,000 customer with a six-month payback period, team of 10 people based in remote locations, but mainly New York City and London.
1:44.7	This is the top entrepreneurs podcast where founders share how they started their companies
	...

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