Hello, everyone. My guest today is Matt Byram. He founded Wise Al, one of the world's leading

explainer video production agencies and published a marketing content creation agency. They create

exceptional marketing content for customers through both brands. He shares his knowledge online with

regular marketing strategy videos and through a weekly podcast called the Marketing Strategies

podcast. Matt, are you ready to take us to the top?

I am. All right, Wise Owl and Publish. Which one is bigger in terms of revenue over the last 12 months?

Yeah, so Wise Al is bigger. And that's our core brand, really. Publish is up and coming? It's our growth brand.

So Wise Al, walking me through the revenue model. Is it a PurePlay SaaS company? And what do you guys do specifically? No, we're a service business. So we create explainer videos for companies. So short

one to two minute explainer videos that help people understand a product, a service or a concept.

And we do that purely from the very start. So we create the script, design the illustrations and animation.

We do that in-house with a team of 25 people that we have internally. And everyone based there

in England? That's correct. We're all based in one office in the north of England.

I love that. Very good. Okay, so, so, okay, why is I'll 25 people explain our videos.

Give me a sense of this. So like are they a minute long, five minutes long, 10 minutes long.

Oh yeah, yeah. So like a minute is like the perfect length, really. So it all came about from,

you know, the company Dropbox. I mean, who hasn't heard a Dropbox. But when they, when they started, if you remember, they had like a video on their homepage and that's literally all they had

is a video and like a sign up form. So that's where I got the idea, really. I had a very small

software product at the time. It wasn't something that I was charging for. But I thought,

wouldn't it be cool if that product had an explainer video? So I looked

out into the market and there just wasn't a company out there that made it really easy and

simple to buy an explainer video. So I effectively thought, okay, I'll turn my design hand to an

animation hand. And I started animating short videos, put them out into the market.

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