Hey, this is Barbara Corker and you are now tuned in to Business Unusual and everything

you ever learned about Business, throw it out the window, I'm going to tell you the

real deal, listen it.

Today, I'm going to answer all your burning questions about work, life, starting a company,

getting on track and much, much more.

Be sure to call in to the Business Unusual hotline with your question at 888-Barbara.

888-B-A-R-B-A-R-R-A.

This week's episode is on fire.

We're talking about how to fire the wrong person, you didn't like them anyway.

Careers that set your heart ablaze and how to fire up your sales performance as well.

So have a listen.

Hi, Barbara, my name is Tiffany and I'm from Southern California.

I started a curated online marketplace for experienced female artists and artisans

to sell and showcase their work.

I launched the marketplace in March of 2021 and artists love it, they think it's fabulous.

We get a ton of signups, we get over 200 sellers by the end of the year.

However, we've been really slow to get sales.

We get tons of traffic but not a lot of conversions.

I hired a marketing company a few months ago and we're starting to get a few more sales

but at a very high cost per conversion.

My question is what can I be doing differently to target the right audience

and get the website in front of higher end customers with it all being online

...