We allow what people's status is to really determine how we're going to act. I mean, think about it. You pull into a parking lot with whatever car you have. And if there's many more nicer cars than yours, in most cases, you're like, oh, shit, it's kind of an embarrassing car. Or if your car is definitely the nicest, and you're like, holy shit, I got the nicest car in the parking lot and you got a lot of swagger. It really determined. And it's sad, but that's the life we live in.

You know, people are chasing likes more than they are love, more than they are money. It's like me, like me, like me, like me, which is crazy. But it's the world we live in. Almost always you want to be the Buffalo. There are times you need to be the storm. What's that mean, Jason? Great question. That means when you're the storm,

everything, everything is up for grabs, meaning no more fucking time for bullshit. All in,

let's go. You control the the entire landscape being a buffalo means you have your map

you're ready to rock and roll oh here's the storm you run through it and hit it head on when you're

the storm you're making the shit happen you're the one that controls all of it And it's hard to do and you can't do it every

time. But there are times you've got to be the storm. How to grow, how to hire, how to build

culture. You know, there's three reasons why people take a job. One, they take the job because

they see career opportunity. They see the advancement. They see the staircase of growth.

They're like, oh, shit, I could do that. And you've got to have real life examples. You've got to showcase those employees that have started with you and grown up so you can say, hey, look, this can be you. That's one. Two, money. Obviously, people want to chase some money. I get that. Three is culture. You've got to learn how to do all

three for your company. We're spending

over $10 million a month

on I get that. Three is culture. You've got to learn how to do all three for your company.

We're spending over $10 million a month on all digital ad spend to get customers. That's right.

10 million a month, 120 million a year. Do the math on that. You ain't met a motherfucker that spends money

like that to grow their business. So I want to take my knowledge and my experience and everything that I've got. My

wins and my losses. People never want to talk about the losses. They want to beat their

chest. I'm the champ. You a chump. Real men, real strength deal with their losses and hit them head

on. Real can talk about it. They don't get all all bowed up and shit like their badasses on the phone

and fucking run their mouth on the internet.

No, no, no, no, no. And they think that their God's greatest gift. I mean, they're all the same. I get the cars and I'm this guy and I'm fucking. Yeah, look at me. I've never had money before. I went to that stage, dude. Trust me. The doucheback stage is what I call it.

You need to learn to be real with people.

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