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Real Estate Rockstars Podcast

1356: The Hidden Strategy That Generated Over $100 Million in Real Estate Deals with Elliot Hoyte

Real Estate Rockstars Podcast

Aaron Amuchastegui

Investing, Careers, Business

4.6 • 864 Ratings

🗓️ 12 March 2026

⏱️ 40 minutes

🧾️ Download transcript

Summary

Most agents settle for being invisible online — but what if you could turn your social media into a relentless client magnet? Elliot Hoyte shares how hyperlocal, value-driven content and authentic engagement can turn your online presence into a profit engine. Stop wasting time on dead-end posts and learn the simple strategies that make your audience WANT to work with you — without fancy gimmicks or secret formulas. In this episode, you'll discover how Elliot breaks down how hyper-focused social media strategies generate millions in deals, with real examples of content that creates impact locally and attracts referral business worldwide. We break down the fundamentals of top-of-funnel content that your ideal clients relate to — and why most agents are stuck posting outdated “just listed” updates that bring zero value. Plus, learn how to leverage social media to establish authority, handle criticism with fierce loyalty, and convert followers into paying clients. This isn’t about vanity metrics — it’s about building real influence where it counts: your community. If you’re an agent tired of chasing leads that go nowhere, or someone eager to get your brand out of the shadows, this episode will overhaul your social strategy. Don’t wait for referrals — create a magnetic brand now that keeps clients coming back year after year. And for the ambitious agent looking to dominate their local scene — this episode is your blueprint for becoming the go-to expert without sacrificing your authenticity or sanity. Tune in, level up, and start turning your online presence into your most valuable asset! Links: Follow Elliot Hoyte on Instagram Follow Sara Denig on Instagram  Follow Christina Leavenworth on Instagram  Follow Aaron Amuchastegui on Instagram  Get Hundreds of FREE Real Estate Tools From the Toolbox  Join the 2026 Mastermind: Get your tickets HERE!

Transcript

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0:00.0

So the next guy gets an intro, I talk about Elliot Maltzai.

0:21.5

I talk about the example of the first time I got to interview him on the podcast.

0:26.8

We won't reshare all that story today.

0:29.9

But we reached out to Elliot because he was part of the 30 under 30 for the National Association of Realtors.

0:37.7

So we reached out to him and said, hey, can we interview you on the podcast?

0:41.9

Most of the time, when we do that outreach, I say, hey, have you ever heard of the podcast

0:46.7

before?

0:47.4

And they don't always say yes, right?

0:49.8

But Elliot had some really fun stories with it.

0:53.5

And it still goes down as like one of my

0:55.9

top three podcast interviews I've ever done the friendship that we've created from that like we've

1:01.0

seen each other at you know F1 Vegas F1 here like throughout uh throughout different events in the past

1:06.9

so the I'm so proud to have Elliott Hoyt back on the stage today.

1:11.4

So, Elliot. Kate, I'm Elliot. I'm Aaron's AI voice on his phone. Just kidding. I'm Elliot Hoyt. This is my

1:36.1

fifth year. I missed last year. Unfortunately, and I'm bummed because I didn't get the gold OG sticker

1:42.6

or whatever. So, sorry. So, yeah, I'm not, I'll be honest, I'm not much a presenter. I remember I came here the first year in 2022 and I was so nervous by the way. And I was, I was talking about how my previous football experience, I played football at Boise State, how that helped

2:00.9

shape my career and what I was.

2:02.4

I remember being stood there with that remarkable, just shaking, like, all right, need to get the next point. And that point, and I blacked out. I remember, I remember back and sat down. I kind of like, came back. I was like, oh, I'm here, I guess. And I think it went well. So anyway, so me if I did a little bit differently.

2:17.5

I'm not much a representer.

2:18.6

I'm going to wrap this.

2:19.7

I'm going to do my ads and best to kind of give you guys the value. Where I get the most of it to give back to you guys in a way is interaction the question asking. So I'm going to try and condense the last eight years of my career into a very quick snippet just to give you guys that don't know me the background and then I'm going to go into some social media stuff because I think I've found I found the trick basically and I want to be able to share with you guys everything I can. I'm putting you guys on game today. So everything that I'm going to teach you is the absolute, as best as I can, the absolute way to basically gain the system to become the best known agent in your market.

3:07.9

I'll give me some examples. And I'm glad Corey's here too because he's from Boisey as well. I'm from England originally. I live in Boisey. Corey, yeah. So, well, I mean, no, they know you know. But this is what it's about. It's about becoming the best, most well-known agent in your market, regardless of whether you're actually good or not. Okay, so this is me.

...

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