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SaaS Interviews with CEOs, Startups, Founders

1350 1b API Calls Per Day, $6m in ARR Helping TicketMaster Make Recommendations

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 5 April 2019

⏱️ 12 minutes

🧾️ Download transcript

Summary

James is the founder and CEO of Adzerk, an API company that powers native ads, promotions, and sponsored listings for companies like Ticketmaster, Wattpad, imgur, and many others. Prior to Adzerk, James co-founded TekPub which was acquired by PluralSight.

Transcript

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0:00.0

launched again back in 2010 now scaled up to about a hundred customers like ticket master

0:05.4

helping them make recommendations or promoted products you know at the bottom of you just

0:09.3

bought a ticket to x you should go check out yz and q as well they've now they're now doing

0:13.9

about five hundred thousand dollars per month up from three hundred fifty thousand dollars just a

0:17.5

year ago so healthy growth under two percent per year revenue churn in terms of net revenue

0:22.3

retention. They are flirting with that 100% mark currently at about 98%. He's totally healthy with about a

0:27.6

four month payback period. So about spending about 20 grand to hire a five to get a $5,000 per

0:33.3

month customer bootstrapped or sorry, cash positive now which i love they raised one point seven

0:37.7

million bucks many many years ago but again now in just healthy growth phase at ad greets this is

0:43.6

the top entrepreneurs podcast where founders share how they started their companies and got filthy

0:49.6

rich or crash and burn each episode episode features revenue numbers, customer counts, and other insider information that creates business news headlines.

1:03.2

We went from a couple hundred thousand dollars to $2.7 million.

1:06.4

I had no money when I started the company.

1:08.4

It was $160 million, which is the size of any IPOs.

1:11.8

We're a bit strapped. We have like 22,000 customers. With over 5 million downloads in a very

1:19.4

short amount of time, major outlets like Inc are calling us the fastest growing business show

1:24.5

on iTunes. I'm your host, Nathan Latka, and here's today's episode.

1:30.0

Hello, everyone. My guest today is James Avery. He's the founder and CEO of AdZerk, an API company

1:34.7

that powers native ads promotions and sponsor listing for companies like Ticketmaster,

1:38.5

Wattpad, Imager, and many others. Prior to AdZerk, James co-founded Tech Pub, which is acquired by

1:42.9

plural site, James,

1:44.5

are you ready to take us to the top? Yep, absolutely. All right, tell us about AdZerk,

...

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