#135: "You can't master selling by reading books" Mastering Tonality

The Founder Podcast

Chris Lee

Business, Entrepreneurship

5 • 1.4K Ratings

🗓️ 24 January 2025

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

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Summary

Welcome to a new episode of Next Level Pros! In this episode, we have the opportunity to interview Jeremy Miner, an incredible businessman and sales training expert. Jeremy shares his journey from door-to-door sales to earning multiple seven-figure commissions, highlighting the pivotal role of tonality in his success. He also touches on the challenges of scaling a business, the importance of hiring for strengths, and the potential of a new recruiting and staffing division.

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Highlights:

"I think most sales people don't really understand the psychology behind how the brain actually makes decisions."

"The biggest factor that took me from the jump between door to door to more B to B high level was mastering tonality."

"I don't use selling as something that you do to someone. I believe it's something you do for someone."

"Everybody has a chip, just most people don't activate it."

Timestamps:

00:00 - The Importance of Understanding Sales Psychology

02:36 - Jeremy Miner's Background and Achievements

05:29 - Scaling a Business and Management Structure

07:49 - The Future Vision and Business Expansion

09:41 - The Meaning Behind Seventh Level

11:41 - Sales Opportunities and Skill Levels

14:16 - Mastering Tonality and Sales Techniques

18:19 - Jeremy's Sales Journey and Achievements

23:04 - The Role of Tonality in Sales

35:37 - Personal Motivations and Overcoming Challenges

40:44 - The Power of Activating Personal Chips

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Transcript

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0:00.0	What do you see as like the most like three important things that somebody's got to master?
0:05.0	I think most salespeople, they don't really understand the psychology behind how the brain actually makes decisions.
0:12.0	Me being a behavioral science and human psychology, like I geeked out on the stuff at university and I studied it like a mofo.
0:19.0	With any personality, I'm focused on how do I disarm the prospect where they let their guard down?
0:23.1	How do I disarm them where they start to emotionally open up?
0:26.1	And a lot of it is just strictly with your tonality.
0:28.1	So tonality and obviously the even the structure of the question, right?
0:32.1	Yeah, I was still learning skills all the time.
0:34.1	And the biggest factor that took me from the jump between door
0:37.8	to door to more B2B high level was mastering tonality.
0:46.9	Hey guys, and today's up. So we're going to be interviewing Jeremy Minor, Jeremy,
0:55.0	as you guys are going to come to find out is an absolute stud when it comes to sales training
0:59.1	in this episode.
1:00.1	We dive into the psychology of sales, what it is to really understand tonality.
1:06.4	This is something that isn't being taught by any other sales trainer out there.
1:10.4	You're going to absolutely
1:11.9	love this episode. Let's dive in. What's up everybody? Welcome to another episode of Next Level Pro's
1:17.5	podcast. Today, I have the opportunity to be here in beautiful Scottsdale, Arizona, with a friend
1:24.8	associate, but more importantly, an incredible businessman, Mr. Jeremy Minor.
1:30.3	So a lot of you guys have seen him across different social media channels.
1:34.3	He is most well known for training in the sales space, which for me is incredible, because I absolutely love the sales aspect of any business.
1:46.0	That's where I always just had my fingers on the heartbeat of any business.
	...

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