135. Why Content Pillars Aren't Landing You Paying Clients [Make $10K Month Series Pt. 2]

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 28 March 2022

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

In case you’re new to my world, I’m your podcast host Ellen Yin, and my company helps women like you make their first $10K revenue month from a 1:1 service without needing a large audience or posting everyday. If that describes you, you are going to love this episode because I decided to start a series on the big things I have noticed that are keeping people from being able to reach that financial milestone of their first $10K month. In today’s episode, let’s talk about why your content isn’t landing you paying clients, or perhaps the right clients, and how you can rethink your content strategy moving forward. This is a hot topic I brought up on an Instagram post recently that got a lot of conversation going. I may have ruffled some feathers when I made a statement that content pillars is not a content strategy. This is one of the most taught content strategies out there, and I am going to share with you today why I don’t agree with that approach. Connect with Ellen: Let us know what you think about this new series, and if you have any topic suggestions, at either of our Instagram accounts below! @missellenyin @cubicletoceo Listen to the kickoff episode in this series: https://www.ellenyin.com/blog/stop-selling-your-service-like-its-a-commodity If you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to the Kubekolda CEO podcast, episode 135.
0:06.3	Hey, everyone. Welcome back to the show. My name is Ellen Yin. I am your host. If we haven't met
0:11.1	before, my company, Kibokolda CEO, helps women just like you make their first $10,000 revenue
0:17.7	month from a one-on-one service without a large following or posting every
0:22.2	day. If that interests you, then you're going to love this episode. I decided to start a series on
0:28.2	the big things that I'm seeing keeping people back from actually being able to reach that
0:32.8	financial milestone of their first $10,000 revenue month. In today's episode, let's talk about why your content
0:39.9	isn't landing you paying clients or perhaps the right clients and how you can rethink your
0:46.4	content strategy moving forward. This is a hot topic I brought up on an Instagram post recently
0:52.6	that got a lot of conversation going. It
0:55.0	peaked a lot of interest. So I thought, let's dive a little deeper into this. I may have ruffled
0:59.9	some feathers when I made a statement that content pillars is not a content strategy, right? This is one of
1:07.6	the most taught content strategies out there.
1:10.9	And I'm going to share with you today why I don't agree with that approach.
1:22.4	Welcome to the CIPA to CEO podcast.
1:25.2	I'm your host of marketing minimalist Ellen Yin. I'm a first generation
1:29.1	Asian American founder who profitably grew my business to $1 million by age 26 with no funding or debt.
1:36.4	Now I'm on a mission to share what I've learned to help you scale your own impact and income.
1:42.2	Whether you're trying to escape an actual cubicle or breaking out of a
1:45.8	figurative box that has kept you stuck, we're giving you access to the best and brightest minds
1:50.4	in business on our show every Monday. Listen in as these leaders impart their wisdom, inspiration,
1:56.2	and encouragement to empower you to become the CEO of your dream business and life.
	...

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