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the bossbabe podcast

135. How Alyssa Wasko Took Her Brand From Her Dorm Room to Beyonce

the bossbabe podcast

Natalie Ellis

Entrepreneurship, Education, Marketing, Self-improvement, Business

4.92.6K Ratings

🗓️ 3 December 2020

⏱️ 36 minutes

🧾️ Download transcript

Summary

From starting in her college dorm room to getting her product on Beyoncé- today we’re joined by Alyssa Wasko of Donni to talk about her entrepreneurial journey. Named after her late father, Alyssa started Donni with just scarves and by perfecting her niche and listening to her customer base she was able to grow and scale it into the amazing company we know today.  With a huge celebrity base and an authentic and engaging social presence, Alyssa is taking us through everything we need to know about trade shows, how she built her brand and why she answers every single DM herself!  Learn how Alyssa pivoted her collection launch strategy for lockdown- and sold out, her tips for building an authentic and relatable online presence, how her ‘small but mighty’ Instagram drives 97% of her overall website traffic, and why charity is such a cornerstone in her business.  Links: To check out Donni head to donni.com  Register for the (totally free!) How to Make Six Figures in 2021 Masterclass Webinar at https://bossbabe.com/masterclass To sign up for the BossBabe newsletter, head to www.bossbabe.com Follow:  @bossbabe.inc Natalie Ellis, @iamnatalie Alyssa Wasko, @alyssawasko Donni, @donni

Transcript

Click on a timestamp to play from that location

0:00.0

I want everything to be organic and if you wear it and you love it and you feel the need to share it I think that's what will

0:15.9

resonate the most with people's followers.

0:20.3

I think the best influencer relationships are the ones that are supportive both ways.

0:27.0

Welcome to the Boss Bay Podcast, a place where we share with you the real behind the scenes of building successful

0:33.6

businesses achieving peak performance and learning how to balance it all.

0:37.1

I am so excited for this episode you guys. I know you're going to absolutely love it.

0:41.2

The interviews that I really love doing are when someone has built a

0:44.6

brand from the ground up and it's become really successful and we can really dissect and they're

0:49.1

willing to share the real things that help them build the brand versus just the fluffy things on top.

0:54.0

You know I'm not about the fluff. And so in this episode I am sitting down with the amazing

0:58.4

Alyssa Wasco she founded a brand called Donnie. It's a clothing brand and she went from making scarves in college to being

1:05.9

an internationally known clothing brand loved by celebrities like Kendall Jenner, Emma Robert and

1:11.1

Beyonce. So we go into things like trade shows, how to really build a fashion brand, what role social media played in that, how she was able to even get sales in the beginning. All of the things that I know that you'll really, really benefit

1:24.5

from hearing.

1:25.0

And it was so interesting for me too.

1:26.8

There were so many things that I didn't know

1:29.1

that I got from this episode, so I know you're gonna love it.

1:31.2

And I also wanna share just before we jump in. I am running a completely free training.

1:36.1

I've put all the links that you need below in the show notes, but I am going to be running a training on how you can make six figures in 2021 because success in 2021 is going to start now and I really want you guys to be completely ahead of the curve when it comes to January.

1:52.0

Because what can often happen is it comes to January

1:53.7

and you said, Dan, you're like, oh shit,

1:54.8

I need to come up with this entire plan.

...

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