Today we're joined by the owner of Jim Shock, Ben Francis, an owner of a company worth

over a billion dollars.

When I first went to the Jim at 16, I was so self-conscious, I was the skinny kid and I

would go in and I'd do a bicep curl or a bent press and I'd think, oh my god, everyone's

looking at me and I'm doing it right, I'm going to do it right when I left it in a

way. Jim Shock was for the Jim kid that I was so it was about aesthetic, it was about

lifting it, it was about bicep, it was about abs, it was all that sort of thing whereas

now we're so much more than that.

You've changed when I looked at the Instagram, you see people who are lead, shredded. I didn't

see how I fitted into that. A lot of the men on there feel like still

never unattainable. Just god-like, you know, like naturally unattainable at least.

I had to be a little bit arrogant, a little bit ego-tistered, I had to have a clear vision.

I almost had to grab the business, almost kicking and screaming to where I wanted it to

go. There were times I was a complete nut and a knob and it could be a zip or a material

or a colour that's just not quite there and to someone else it might not be as important

but to you it could be the most important thing in the world particularly in that moment.

Basically our website crashed on Black Friday and we were charging people that we didn't

know were meant to have stuff, we were sending out stuff to people that hadn't had their

card charge, it was everything that could possibly go wrong went wrong. That was really,

really tough. You guys had a bit of a sticky moment earlier in the year.

Imagine a brand supporting body positivity and black lives matter bothering you. So you

have some comments like this, what about Blue Lives? And Jim Shark had commented back.

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