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The Kristen Boss Podcast

135. Audience Fatigue

The Kristen Boss Podcast

Kristen Boss

Education, Business, How To, Entrepreneurship, Marketing

4.9751 Ratings

🗓️ 31 October 2022

⏱️ 30 minutes

🧾️ Download transcript

Summary

When you’re not hitting your sales goals, you might think there’s something wrong with either your offer or your marketing. But what so many people fail to realize is that sometimes (a lot of times, actually), the problem isn’t in your messaging or even in your product. The problem is your audience.

 

Oversaturing your audience can create what Kristen terms “audience fatigue” and could quite possibly be what’s smothering your growth. Lead generation wants a seat at your table, and it’s time you think about how implementing an audience growth strategy can help you meet those sales goals.

 

Listen in as Kristen goes over:

 

  • An explanation of the Law of Diminishing Returns and how it could be affecting your bottom line
  • How to recognize when your audience might be on the brink of becoming fatigued
  • Why lead generation is vital for those in a party-based business model
  • How you can use organic marketing (no paid ads) to grow your audience
  • What happens when audience fatigue creates scarcity

 

Audience fatigue can create a whole host of problems. But the biggest issue might be that you don’t recognize that it’s even a problem. Instead of panicking and thinking about switching companies or changing up your offers - think about lead generation instead and how having fresh eyes on your current offer might help your bottom line across the board. Nothing is wrong with your marketing. The problem lies in audience growth.

 

Looking for a way to maximize your sales this upcoming holiday season? Then now is the perfect time to download your copy of Kristen’s new Monetize and Maximize Holiday Guide. Inside you’ll find simple and effective strategies designed to turn the last quarter of the year into your best. Click here to buy now.

 

Thanks for listening! Do you have a question about network marketing? Kristen can help! Drop your question here, and she just might answer it live on the podcast: https://Kristenboss.com/question

 

Connect with Kristen:

 

If you’re ready to learn the simple process of running your social selling business online, you have to check out Kristen’s live group coaching program! The Social Selling Academy: www.thesocialsellingacademy.com

 

Do you have a business full of customers and almost no builders? You're in need of a reboot! Learn the three skills you can learn that will completely change your recruitment game. Check it out here.

Transcript

Click on a timestamp to play from that location

0:00.0

Hey there. I know if you're like a lot of my listeners, you're listening here week after week,

0:09.5

maybe binging my podcast and trying to take all the notes and really implement it into your

0:14.5

business. But here's the thing. There's something between knowing what to do and actually doing

0:19.1

and following through and trying to piece everything

0:21.3

together on your own. Well, you don't have to do that. I don't want you struggling any more than you

0:25.3

have to be, which is why I want you to check out the hub. The hub is the ultimate place for you

0:29.5

to learn the foundational habits and skills, such as connecting, building relationships,

0:34.3

writing content, and how to sell without filling icky in the online space.

0:38.4

It is the ultimate place for you to learn the sustainable habits and business skills in the

0:42.8

social selling space. The other offer you need to look at is if you are ready to expand into

0:47.5

your cold market, grow your audience, learn the skills of lead generation, talking to a target

0:52.3

market, and learn sustainable business strategies

0:54.6

that really are evergreen, no matter what business model you're in, you're going to want

0:58.6

to check out the Social Selling Academy. The links are in the show notes. Of course, we have all

1:02.5

kinds of testimonials because I've helped thousands of students just like you. So be sure to

1:06.6

check that out. Now, back to the show.

1:21.7

Thank you. that out. Now, back to the show. Welcome to Purposeful Social Selling with Kristen Boss. I'm your host, Kristen Boss. I'm a mindset and business coach

1:29.1

with more than 15 years experience in both the product and service-based industries.

1:33.8

I believe that social selling is the best business model for people wanting to make an impact

1:38.3

while they make serious income. This is the podcast for the social seller who is tired of feeling

1:43.5

in authentic in their business

1:44.8

and desires to find a more purposeful and profitable way of growing their business in today's

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