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SaaS Interviews with CEOs, Startups, Founders

1343 Data Cleaning and Analytics Tool Passes $7m ARR, Raising $20m on $80m Pre

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 29 March 2019

⏱️ 18 minutes

🧾️ Download transcript

Summary

Chris started Versium six years ago with the vision of helping marketers to utilize data and data technologies to improve their marketing and ROI. He lives and breathes technology innovation. Being involved in several early-stage technology ventures, his success spans enterprises in the Internet, mobile, and SaaS spaces.

Transcript

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0:00.0

Hello, everyone. My guest today is Chris Maddie. He is leading a company called Versaim,

0:04.4

which delivers automated predictive analytics solutions, which provide actual data intelligence

0:09.6

faster, more accurately, and at a fraction of the cost of hiring expensive data science teams

0:14.2

or professional services organizations. Chris, are you ready to take us to the top? I'm ready.

0:19.0

All right. We're going to talk everything versium today.

0:21.6

Tell me about the company.

0:22.4

What do you guys do and what's your revenue model?

0:24.1

How do you make money?

0:25.2

Yeah, so we are data technology company.

0:28.1

We help marketing organizations become highly data driven.

0:31.5

What that means is we help them use data more effectively to drive all their marketing

0:35.4

initiatives, ultimately to drive significant improvements

0:38.5

in marketing ROI.

0:39.8

Okay. And how do you, so there's a lot of tools out there that will do the predictive analytics.

0:43.5

The biggest challenge is churn goes through the roof because you can't get them to actually

0:46.8

take the data you give them and make actionable insights on it. That improves their bottom,

0:50.8

you know, their top or bottom line. So what do you have to do in the first month to make your new user sticky? Yeah, you know, the first step is, and there's really

0:58.5

three blocks to what we do, but the very first thing any organization has to do is fix the

1:02.9

existing data they have. For example, 40 to 50 percent of data in the CRM is not usable. It's old,

1:08.9

it's outdated, it's not formatted properly. There's errors. There's

1:12.1

missions. So there's a, data is a mess. Lots of times data resides in silos. So the first step is

1:17.1

you've got to get in and fix the data. That makes it more actionable. It allows you to reach

...

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