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The Jordan Harbinger Show

1340: ZYNs | Skeptical Sunday

The Jordan Harbinger Show

Jordan Harbinger

Science, Education, Business

4.8 β€’ 12.4K Ratings

πŸ—“οΈ 7 June 2026

⏱️ 62 minutes

🧾️ Download transcript

Summary

Are ZYNs gas-station Ozempic or a dopamine loan shark? Nick Pell digs into the nicotine pouch boom this Skeptical Sunday β€” and the verdict is messy.

Welcome to Skeptical Sunday, a special edition of The Jordan Harbinger Show where Jordan and a guest break down a topic that you may have never thought about, open things up, and debunk common misconceptions. This time around, we’re joined by writer and researcher Nick Pell!

Full show notes and resources can be found here: jordanharbinger.com/1340

On This Week's Skeptical Sunday:

  • ZYNs are a tobacco-free nicotine pouch born from Swedish "snus." Swedish Match engineers extracted nicotine salts and loaded them into food-grade fillers, creating a shelf-stable white pouch that doesn't stain teeth or require spitting. Philip Morris bought the company for $16 billion in 2022.
  • The harm-reduction case is strong, but "less harmful" isn't "harmless." ZYNs skip the carbon monoxide, tar, and lung damage of cigarettes, and carry roughly 90 β€” 99% lower carcinogens. But they still raise heart rate and blood pressure, can cause gum recession, disrupt sleep, and remain wildly addictive.
  • The user base skews young, male, and white. Men are 88% of the market, and the 19-30 bracket is fastest-growing, with use doubling in 2024-2025. Adoption is concentrated in white, high-income, urban circles like tech, law, and finance where smoking is socially radioactive.
  • Nicotine has real cognitive perks β€” with a catch. A meta-analysis of 41 studies found genuine gains in alertness, reaction time, and focus, plus appetite suppression ("gas station Ozempic"). The catch: for addicts, these benefits mostly just return you to baseline rather than lifting you above it.
  • If you already smoke, switching is a genuine win you can act on today. For a smoker, trading cigarettes for pouches is described as "trading a motorcycle for a minivan" β€” vastly less likely to kill you. Harm reduction beats abstinence-only, since switchers are twice as likely to stay off cigarettes as those using gum or lozenges.
  • Connect with Jordan on Twitter, Instagram, and YouTube. If you have something you'd like us to tackle here on Skeptical Sunday, drop Jordan a line at jordan@jordanharbinger.com and let him know!

And if you're still game to support us, please leave a review here β€” even one sentence helps!

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Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to Skeptical Sunday. I'm your host, Jordan Harbinger. Today I'm here with

0:07.6

Skeptical Sunday co-host writer and researcher and microphone breather Nick Pell. On the Jordan

0:12.9

Harbinger show, we decode the story of secrets and skills of the world's most fascinating people

0:17.1

and turned their wisdom into practical advice that you can use to impact your own life and

0:21.2

those around you. Our mission is to help you become a better informed, more critical thinker,

0:25.4

and during the week, we have long-form conversations with a variety of amazing folks from spies

0:29.6

to CEOs, athletes, authors, thinkers, and performers on Sundays, though it's skeptical

0:33.7

Sunday, a rotating guest co-host and I are going to break down a topic you may have

0:37.4

never thought about and debunk common misconceptions about that topic, such as why tipping makes no

0:43.1

sense, chemtrails also make no sense, ban foods, GMOs, toothpaste, crystal healing, diet pills,

0:48.2

self-help, cults, bottled water, and more. If you're new to the show or you want to tell

0:51.8

your friends about the show, I suggest our episode starter packs. These are collections of our favorite episodes on persuasion and negotiation, psychology and disinformation, junk science, crime and cults, and more. That'll help new listeners get a taste of everything we do here on the show. Just visit jordanharbinger.com slash start or search for us in your Spotify app to get started. Today on the show, if you haven't been living under a rock, you've seen people sticking little packets of nicotine into their mouths. They go by different brand names, but the most common one is Zinn. Like Band-Aid and Kleenex, Zin has basically just become the name for a little packet of nicotine that you put under your lip. Unless otherwise specified in this episode, by the way, when we say zin, we just mean nicotine pouch. But people generally fall on either side of one extreme about zins. Either these little flavored packets are just kicking your addiction from one side of the street to another and seducing kids with fruit and mint flavors, or they're the second coming of Jesus and the best thing you can put into your mouth, chock full of vitamins and minerals and necessary for a successful and fulfilling life.

1:48.3

So what's the real story behind these addictive little packages that seem to have popped up

1:51.9

absolutely everywhere over the last few years, from Silicon Valley startups to Sunbelt

1:56.1

construction sites? Here today to help me tackle this topic in the Nick of time as writer

2:00.3

and researcher Nick

2:01.2

Pell. As anyone who is listening to any of Nick's episodes knows, he is a man, well, you love

2:05.5

nicotine, right? I do, and I think that it's worth discussing the health benefits of nicotine.

2:10.4

Okay, so Nick thinks that smoking is good for you. I don't. I do, however, think that we

2:15.7

lost something important, socially speaking, when everyone

2:19.0

quit smoking, a really small example is the loss of one-on-one mentorship time with your boss,

2:25.4

and people can laugh, but it's a real thing. I learned some of the most important professional

...

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